Writing is hard.
Blogmutt is based on that very idea: writing is hard. Businesses that do real stuff have people working hard to run the business. They know that writing blog posts is important, but they just don't have the time to write good blog posts. Why? See the first line of this post.
So, those businesses hire Blogmutt, which has a crowd of freelance writers, people who have a talent for writing.
Blogmutt freelance writers tell us they like writing for the business customers, mostly because of the flexible nature of the work. They log into Blogmutt whenever they want to, and write whatever they want to write for whichever customer they want to write for.
We're happy to have them as freelancers, giving opportunities for writing that are hard to come by these days. Blogmutt offers a chance to write for real businesses, and in return they get some pay, personal growth, and professional development.
One other option for a writer is to work at a place that is trying to find writers who can cover local news. One of the better known in that category is Patch, which is owned by AOL. Patch has a bunch of writers all over the country, and I'm sure they are working hard to produce content.
But, Patch just isn't doing all that well financially. It's tough out there. Apparently they just need more ad sales to make things work.
So, this story about Patch writers and editors being told to help bring in ad revenue is totally predictable.
Here's what I think happened: Some MBA type sitting in a really nice conference room sits around with a bunch of other MBA types and says, "Eureka! We've got all these reporters on the ground all over the place. Let's have them sell ads!"
The fallout was probably shocking. "Requiring journalists—already run ragged by their normal duties—to do this is so far beyond the pale it actually makes my stomach hurt," one Patch worker said.
That kind of reaction is no surprise to Blogmutt. I'm one of the founders of Blogmutt (Scott Yates), and I've spent way more time in my life writing than I have in business, and I don't have an MBA. (My wife does, so nothing against the MBAs!)
But if I had been in that really nice conference room I would have told them: Writers don't sell ads! Part of the reason writers want to be writers is that they never want to have anyone, even as cute as a young Alec Baldwin, telling them "ABC! Always! Be! Closing!"
I wasn't in that fancy room and maybe it's for the best, for us, because maybe some Patch writers will want to come be freelance writers for Blogmutt.
We understand writers because we are writers. We have built Blogmutt from the start to be something sustainable and useful. We've been operating a couple of months now, and it's working. Businesses like getting the content, writers enjoy the writing. Now we just need to keep doing more of the same, and we'll have a great little company.
And we'll do it all with no writers ever -- EVER -- having to sell a single ad.