Want to know 10 reasons you should NOT start a blog for your small business? Well, Carol Tice over at Entrepreneur.com has them.
This may surprise you, but we actually agree with every single one of her 10 reasons, but luckily you can follow her advice, AND follow the advice of everyone else who says that it's crucial for your business to be creating good small business content.
Here they are, in order, followed by the reasons that you should take that advice:
No time. She writes that you don't have time to write, and that's probably true. That's exactly why we started Blogmutt, to help businesses without the time to blog to get blogging done.
You don't know what to say. She's right here, too. Most business people are just that, they don't necessarily know what to put in a blog. The Blogmutt writers do, however.
You don't have a realistic goal. She has good stats here, that a blog may or may not have a direct impact on sales, but nearly all businesses who blog say that it helps with exposure in general. That's what the current Blogmutt customers say, that it just helps them establish who they are on the 'net.
You're not careful. At least she didn't write, "Your not careful." That would have been funny. This is a problem, especially if you are not a writer. It's not a problem for Blogmutt posts.
You haven't established your tone. Luckily the Blogmutt writers are very good and finding the right tone for your blog, and over time businesses and writers develop an understanding of the just-right tone for your business blog.
You don't use social media. This is a problem, but easily fixable. Every blog platform now has a way to autofeed posts to Twitter and the rest. This way your social media channel is more filled with content from you, instead of content on some other site.
You think it's about you. We actually might differ with the writer here. She thinks blogs are mostly about the readers of the blog. That may be true in some cases, but really it's about the business. So in that way, we agree with her. It's not about you the person and what you had for lunch, it's about you as a business and how you are unique.
You don't trust your bloggers. She mentions here that you might hire writers, but that you don't trust them. The editorial process can be tricky. We've eliminated most of the hassles by taking out the editorial process. You see a post and you either accept it or reject it. The writers know that, so they've learned to hit the nail right on the head the first time.
You want to close the comments. This one we have no opinion on. You can certainly allow comments if you want, but it probably doesn't matter too much for most small businesses.
You're not willing to invest in design. Again, this is a personal decision for each business, but it is pretty easy to get a nice-looking blog these days using the templates that are available.
So, Tice is generally correct in all the reasons, but with Blogmutt there's no need for you to have an empty blog. You can get the benefits of small business blogging, without all these pain points, and all for $79 a month.
Check out our blog writing service for yourself. It's got a money back guarantee, no contract, and it's named after a mutt, so why not give it a try?
UPDATE: I've tried to link to this blog from the post on Entrepreneur.com, and I've even called them out on Twitter. No luck yet. I fully realize the irony of me calling them out for not allowing comments when I don't have comments turned on for this blog. That was me, and was more technical than anything. Comments will be on for future posts, so I'll post more about this soon and you can comment on the next post.
I spent years as a writer and editor, and wrote a nonfiction book before starting BlogMutt with Wade back in 2011. I love words, and I love working with the amazing staff and dedicated writers of BlogMutt who also love words, and know the power that they have. Also, this quote: "I love deadlines," Douglas Adams said. "I love the whooshing noise they make as they go by."