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For Content Marketing: How long should a blog post be for SEO?

Scott Yates
November 27, 2012

You've no doubt heard the truth about content marketing: Content is King. So what’s the obsession over writing 700-word blog posts? Oprah famously said, “when we know better, we do better.” Maybe it’s just taking some time for word to spread.

Just for the record: Google is not giving you any magical points for the number of words in your blog posts. Google is watching for quality content. Funny, so are your customers.

If you are looking for a real answer to the question, “How long should a blog post be?” Here it is:

the more important thing is to have regular posts so you can develop a following and have you readers looking forward to the next post you publish. –Brendan Egan, Simple SEO Group

Even if you already know how important quality content is, it's important to understand that it takes time for Google to find out how awesome your website and blog really are.

Don't want to Blow Holes - get it - in your theory, but business blogging needs to start nowSorry to blow holes in your plan to start blogging regularly as part of your new year’s resolution, but your blog really can’t wait. If you want Google to recognize you in its search engine rankings early in 2013, you’ll need to start adding quality content to your blog regularly. I recommend beginning right now. In fact, blogging infrequently can be a blog killer.

If Google comes back to your site to check for more content and doesn’t find any…it will back off and it may be a long time before the spiders come back…which sucks for your newest post. –Neil Patel, The Daily SEO Blog

In addition to its mysterious algorithms, Google has a team of real live humans performing quality ratings. According to Google, high-quality sites are, “very satisfying, useful, or helpful for its purpose.” You can impress Google in a 350-word blog post, but stretching that information out so that you reach some theoretical magical number really only waters down your message, turns off readers and makes you sound like someone who just doesn't know when to be quiet. In this world of instant gratification and short attention spans, you don't want to risk boring your audience.

Cross "populate blog with quality content" off of your New Year's Resolution list now and contact us today.

Editor's Note: This post, before my rambling here at the bottom, is about 350 words. It's spot on, and does exactly what a good post should do in that number of words. It has a clear point, some helpful links, and a short but powerful call-to-action at the end. Look, I run a small business, too. I know how crucial blogging now is for doing well now, and next year. You know it, too. That's why I so often get this question of "How long should a blog post be for SEO?" The post above has the answer. The real question for you is if you are going to take some action based on this knowledge, or if you are going to let your site go to weeds over the holidays. I recommend keeping it active. Here's where you can learn more about our business blogging service, and here's an explanation of this series of posts by BlogMutt writers. -- Scott

Scott Yates

Scott Yates



I spent years as a writer and editor, and wrote a nonfiction book before starting BlogMutt with Wade back in 2011. I love words, and I love working with the amazing staff and dedicated writers of BlogMutt who also love words, and know the power that they have. Also, this quote: "I love deadlines," Douglas Adams said. "I love the whooshing noise they make as they go by."

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