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Do You Write The Way You Speak? Here's Why Most Good Writers Don't

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You don't write the way you speak because you have more time to revise and clarify your communication. Writing how you speak leads to unfocused writing.
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By
Casey Cline
May 17, 2017

FEATURED

How We Went From Unranked To The First Page For "Outsourced Blog Writing"

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A case study on how blog writing improved our keyword search ranking for "outsourced blog writing".
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By
Patrick Armitage
August 17, 2016

FEATURED

Storytelling Through Crowds

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Over my career I’ve had the opportunity to see firsthand the power of crowdsourcing across different types of work, and writing is one of its most powerful applications.
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By
Steve Pockross
February 28, 2017

FEATURED

Editorial Calendar Template For 2017

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Our 2017 version of the editorial calendar template is fresh, piping hot, and ready for use to bring your blogging and content strategy into the new year.
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By
Kali Greff
December 20, 2016

Your mom says you should follow us.

Do You Write The Way You Speak? Here's Why Most Good Writers Don't

Editor's Note: this post first appeared in January of 2016. We figured it was time for an update. We've included new tips and details to make sure your blogging and writing strategy is as effective as it can be in 2017.

Have you noticed that the way you write doesn't match the way you speak? If you feel like your writing is more formal than your everyday speech, then you're probably correct. Speaking tends to be more casual than writing, in part because we don't have as much time to prepare, craft, and revise our spoken communication.

Writing the way you speak is called informal or conversational writing, and while it has its place (we'll get to that), it's generally not the clearest or most effective way to convey your thoughts.

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BY Casey Cline
May 17, 2017

Flesch Reading Ease: Understanding It, Calculating It, Improving It

Editor's Note: this post first appeared in March of 2016. But the world of SEO and content marketing changes fast, so we figured it was time for an update. We've included new tips and details to make sure your readability strategy is on the mark in 2017.

Online content, and the algorithms used to evaluate it, are always changing. Staying at the top of search engine rankings requires adherence to a variety of written and unwritten rules. You need to include relevant keywords without using them too many times, make sure your article or post offers unique insights, and focus on content that is actually interesting to your readers—all at the same time.

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BY Casey Cline
May 9, 2017

10 Effective Accounting Blog Topics

Editor's Note: this post first appeared in June of 2015. But content marketing changes fast, so we figured it was time for a refresh on this one. We've included new tips and details to make sure your accounting blog strategy is on the mark in 2017.

As an accountant, you know you have an important job, but it can be tricky to convey this to prospective customers. How do you convince a business you are able to expertly navigate the cumbersome government regulations concerning the finances of a company? Why should an individual trust you to handle their tax returns?

You may know a bit about writing an accounting blog, but do you really know enough to convince a business or individual to trust you? Ever run short of ideas?

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BY Casey Cline
May 2, 2017

The 10 Must-Have Small Business Blog Topics

You’ve realized that setting up a blog for your small business is a powerful aspect of any marketing strategy, helping to generate leads and more clearly define your brand.

Now comes the part that many new business blogs find a little tricky: coming up with enough small business blog topics to begin generating regular content. Luckily, we’ve got you covered with ten must-have small business blog topics that will spark interest in your services or products, organically boost your web traffic, and even help you grow a reputation for thought leadership in your field. Best of all, these business blog topics work effectively for any industry. These are the essential blog topics for small business that you can return to (in different, unique iterations) again and again.

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BY Casey Cline
April 19, 2017

5 Powerful Real Estate Blog Content Ideas To Attract Top-Of-Funnel Leads

If real estate blogging has been on your marketing to-do list forever, but you never seem to find the time to make it happen, it may be time to bump blogging to the top of your list. Blogging for real estate—when done wellis one of the single most effective things you can do to nurture new leads and build top-of-funnel engagement.

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BY Casey Cline
April 12, 2017