Editor's Note: this post first appeared in January of 2016. We figured it was time for an update. We've included new tips and details to make sure your blogging and writing strategy is as effective as it can be in 2017.
Have you noticed that the way you write doesn't match the way you speak? If you feel like your writing is more formal than your everyday speech, then you're probably correct. Speaking tends to be more casual than writing, in part because we don't have as much time to prepare, craft, and revise our spoken communication.
Writing the way you speak is called informal or conversational writing, and while it has its place (we'll get to that), it's generally not the clearest or most effective way to convey your thoughts.