It's not often that I feel compelled to talk about an experience I had with a company or a brand. I'm loyal to few and neutral on most. I give you money, you give me the things I'm buying, and we're done. Simple.
But recently, I had a couple of those rare encounters that make people enthusiastic brand ambassadors, and I think there are some lessons to take away from them about how we can all do better at creating a great customer experience.
It all started because my vision is crap.