At BlogMutt, we work hard to make our own blog an example of what a great business blog can be. Month after month, we look for new ways to grow and improve the Hydrant, and a lot of that is done by our own trial and error. We figure out what works (and what doesn’t) and then take those nuggets of information and pass them along to you, our customers and writers.
One of our most recent blog team projects has been to develop a style guide that we can use to create greater consistency across all of our content. The Hydrant style guide will dictate things like spelling, punctuation, and capitalization, as well as more subtle things like tone and voice.
As you might imagine, there are some style points that we all agree on, like the Oxford comma. However, there are other areas where we disagree. In those cases, we put on our literary boxing gloves for a friendly cage match to settle our differences (but mostly just to give ourselves an excuse to nerd out about writing).