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How Blogging Helps SEO

Posted by BlogMutt
Aug 6, 2015 9:05:00 AM

This is the third blog post in our series on "How To Measure Blog Success."

Do you have a question about blogging that we should answer? Send us a Tweet or shoot us a note and we'll answer it as best we can.  

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Topics: blogging tips, seo

Social Media for Small Business: Be Authentic

Posted by BlogMutt
Aug 5, 2015 9:48:47 AM

By Lisa Mason

One of the most important things you can ever learn about managing your social media is being authentic. Your brand's voice is one of the most powerful tools you have for creating a trustworthy presence in the industry today. 

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Topics: social media for small business

Personalization: Cater to the Lizard, We’ll All Be Better Off

Posted by Kali Greff
Aug 4, 2015 8:00:00 AM
 

“Hey... you…”


We’ve all been there.

The fumbling trail-off “hey… you…” at a networking event. You just can't remember that guy's name. He looks so familiar. You might even still remember he has a dog named Mustard and lives twenty minutes from your childhood home.
 
The worst part is, you’re not fooling anyone.

Let’s try this again.

Hey Bill Gates, what’s happening? How’s everything going at Microsoft?

Hey Barack Obama, what’s happening? How’s everything going at the United States of America?

Better? Not surprising, given:
 
 
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Topics: content marketing, marketing

Getting the Most Out of Your Content: How to Marry Video with Written Content Effectively

Posted by BlogMutt
Aug 3, 2015 7:30:00 AM
 
by Quincy Miller
 
It can be hard to know what kind of content is best for your blog - should you use video? Stick to articles? What about lists and gifs and memes?

Even worse, just when you think you've got it figured out, it seems like everything changes. However, a 2013 poll showed that 82% of marketers found pairing video with written content helped boost their business, making it a strategy with legs. Further, experts have said they expect videos to make up 57% of web traffic in 2015 - and that number is only expected to increase.
 
Of course, it's only effective if implemented properly, so how do you marry video with written content effectively? Let's look at a few ways to make this marriage work.
 
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Topics: content marketing, marketing

Blogging for Health and Fitness: Get The Attention of Busy Moms

Posted by BlogMutt
Jul 31, 2015 7:30:00 AM

If your gym is in a large town or city, there are probably lots of gyms to choose from when a person decides to join one. How do they choose? Their decision might depend on the location or the cost, or because their friends told them to join it with them. You might never know why they decide to join yours over another one. So, how can you have an advantage over other gyms? Blog! Get your gym noticed on the web. 

The following health and fitness example post targets a specific demographic that may need your services.

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Topics: wellness, example posts

Seven Tips on Blogging for a Hospital

Posted by BlogMutt
Jul 30, 2015 7:30:00 AM

You are looking for ideas for blogging for a hospital, and we're here to help.  A hospital deals with crucial health matters daily. You may have patients who have terminal or otherwise serious conditions, such as cancer, heart disease, and diabetes. They, and their relatives, may look to your blog for encouragement, so likability is critical. Here are seven tips that should aid you on your way.

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Topics: healthcare

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