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3 Sources Of Pain That Can Help Agencies Sell Blog Content

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How can I help you sell blog content? After asking customers a lot of questions, I've discovered three pretty consistent responses.
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By
Matthew Allard
September 26, 2016

FEATURED

How We Went From Unranked To The First Page For "Outsourced Blog Writing"

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A case study on how blog writing improved our keyword search ranking for "outsourced blog writing".
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By
Patrick Armitage
August 17, 2016

FEATURED

The Blogging Newbie’s Guide To Content Promotion Strategy (Part 1)

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A guide to content promotion strategy for blogging newbies, part 1 of 2. Includes six actionable tips make a beginner at blogging dangerous.
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By
Kali Greff
July 11, 2016

FEATURED

The Blogging Newbie's Guide To Content Promotion Strategy (Part 2)

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A guide to content promotion strategy for blogging newbies, part 2 of 2. Includes six actionable tips to take a content promotion beginner to advanced.
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By
Kali Greff
August 4, 2016

Your mom says you should follow us.

3 Sources Of Pain That Can Help Agencies Sell Blog Content

Hey there Mr. Marketer or Ms. Creative Director.

If you are in the position, like me, of selling blogging services to small and medium businesses, then I hope you find the ideas in this post help you to sell blog content. I think about this stuff every day.

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BY Matthew Allard
September 26, 2016

Walking The Walk: 6 Marketing Agency Blogs Leading The Way

Everyone knows it's important to blog in the same way everyone knows it's important to floss their teeth. While we embrace this accepted wisdom at a conceptual level, it's easy to get into bad habits and slowly cause damage that's difficult to monitor until a big problem rears its ugly head.

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BY Kali Greff
August 23, 2016

11 Ways To Improve An Advertising Agency Blog That Sucks

Fact: Most agency blogs suck.

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BY Patrick Armitage
July 22, 2016

6 Reasons Why Blogs Are An Ideal New Business Tactic For Agencies

New business isn't a formal department in a lot of small to mid-sized agencies. For most agencies, the best new business starts in finding opportunities with current clients. But pitching new business to current clients can be a bit awkward and is often overlooked because of more pressing projects.

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BY Patrick Armitage
July 6, 2016

One Valuable Way Agency Copywriters Can Avoid Burnout

Agency copywriter burnout is a real thing. I've seen it. And it doesn't just affect agency copywriters. It affects account managers, account coordinators, and anyone else who can write a past-due blog post for a client (and now the client is on hold, waiting for you to explain why their post isn't live).

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BY Patrick Armitage
June 15, 2016

Why the Fire Drill Content Model Doesn't Work

Anyone who’s worked in an agency is all too familiar with the “fire drill” content model. Those two little words, "fire drill," may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing.

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BY BlogMutt
February 12, 2016