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11 Ways To Improve An Advertising Agency Blog That Sucks

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Why do so many advertising agency blogs suck? Because they're not following these 11 ways to improve an advertising agency blog that sucks or isn't purposeful.
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By
Patrick Armitage
July 22, 2016

FEATURED

How To Start A Blog: The 12-Month Checklist [Infographic]

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[Infographic] Blogging consistently is tough. Here's how to start a blog with a 12-month checklist to keep your content strategy (and you!) on task.
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By
Kali Greff
April 28, 2016

FEATURED

Editorial Calendar Template for 2016

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Download BlogMutt's Editorial Calendar Template for 2016 and get your content organized.
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By
Patrick Armitage
December 22, 2015

FEATURED

30 Blog Post Ideas For When You Don't Know What To Write About

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If you're stuck for ideas and coming up on a deadline, check out these 30 creative blog post ideas for when you don't know what to write about.
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By
BlogMutt
March 7, 2016

Your mom says you should follow us.

6 Reasons Why Blogs Are An Ideal New Business Tactic For Agencies

New business isn't a formal department in a lot of small to mid-sized agencies. For most agencies, the best new business starts in finding opportunities with current clients. But pitching new business to current clients can be a bit awkward and is often overlooked because of more pressing projects.

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BY Patrick Armitage
July 6, 2016

One Valuable Way Agency Copywriters Can Avoid Burnout

Agency copywriter burnout is a real thing. I've seen it. And it doesn't just affect agency copywriters. It affects account managers, account coordinators, and anyone else who can write a past-due blog post for a client (and now the client is on hold, waiting for you to explain why their post isn't live).

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BY Patrick Armitage
June 15, 2016

Why the Fire Drill Content Model Doesn't Work

Anyone who’s worked in an agency is all too familiar with the “fire drill” content model. Those two little words, "fire drill," may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing.

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BY BlogMutt
February 12, 2016

How Agencies Should Sell Content Marketing Strategy to Clients

Advertising agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is both time-consuming and often ineffective, especially when the resulting contracts do not lead to long-term business relationships. Selling content marketing strategy to your clients is one of the best ways to foster a long-term, equitable relationship.

According to Agency Spotter, more than 120,000 ad agencies exist in the U.S. today. Executives throughout the country feel that in the recent past, the industry has become increasingly competitive. If your business model depends solely on one-off projects like web design or branding, your agency won’t be able to compete without a stream of recurring revenue.

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BY BlogMutt
January 4, 2016

White Label Content Writing Service For Agencies

As agencies and marketing/advertising companies adapt and scale to meet the content demands of their clients, a white label content solution is the most efficient and scalable way to grow your copywriting offerings, and build up a book of recurring revenue business.

We're here to help with our white label content writing service for agencies.

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BY BlogMutt
June 17, 2015

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