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Why the Fire Drill Content Model Doesn't Work

Posted by BlogMutt
Feb 12, 2016 10:55:50 AM

Anyone who’s worked in an agency is all too familiar with the “fire drill” content model. Those two little words, "fire drill," may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing.

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Topics: agency

How a Blog Writing Service is Like a Chipotle Buffet

Posted by Scott Yates
Apr 13, 2015 4:46:35 AM

My son is a huge fan of Chipotle. If we ever go to Chipotle, he remembers all the details. So if we go after, say, a trip to a hardware store, and then — months later — I notice that we need something from a hardware store, he'll say, "Let's go! And then we can stop by Chipotle on the way home!"

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Topics: blogging tips, B2B marketing, business blogging service, business blogging, marketing, Small Business Tools, small business blogging, agency, inbound marketing, blog writing service, Hubspot, Chipotle

Agency Case Study: SMO Pros

Posted by Patrick Armitage
Feb 16, 2015 4:48:22 AM

Right in our own backyard, SMO Pros is not only a customer but a friend of BlogMutt's.

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Topics: blogging tips, B2B marketing, Custom Content, business blogging service, why blog, agency, marketing professionals, consulting

Why Agencies Lose Clients and How to Keep Them

Posted by Scott Yates
Oct 30, 2014 5:33:30 AM

Our Director of Marketing, Patrick Armitage, has worked for small and midsize marketing agencies in his career. He's seen clients come and go for a variety of reasons. And from his experience, there's one thing that stuck out as a key reason for why agencies lose clients (but you'll have to read on to find out). Before joining BlogMutt he admitted that he had no idea blog writing services for agencies even existed. With hindsight, he shares his thoughts on the potential that awaits agencies who start working smarter and not harder by outsourcing some of their content needs. Enjoy!

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Topics: Custom Content, content marketing, marketing, agency, blog writing service, marketing professionals, blogmutt

The Essential List of Content Marketing Acronyms

Posted by Scott Yates
May 27, 2014 8:48:19 AM

If you think ToFu is something you might find in your miso soup, and SWOT is what you do to a mosquito, then it might be time to brush up on your marketing acronyms.

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Topics: B2B marketing, marketing, Blogmutt example posts, small business blogging, agency

Success Using HubSpot: Two BlogMutt Stories

Posted by Scott Yates
Mar 6, 2014 3:58:16 AM

We've had some very public interactions with HubSpot, including writing a blog post in an hour, and a series of guest posts on HubSpot's blog.

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Topics: business blogging service, content marketing, Small Business Tools, agency

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