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LATEST

The Importance Of Blogging

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What's the importance of blogging in 2018? This informative post from content and SEO enthusiasts at BlogMutt explains exactly a) why blog for your business or agency, b) why regular blogging is important, and the most crucial: c) how to blog consistently.
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By
Casey Cline
July 25, 2018

FEATURED

Bring On Your Super-Niche, Boring, & Hyper-Specific Content

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We at BlogMutt don't consider any industries "boring" or any niche "too niche" when it comes to writing content, and our writers manage to surprise our internal BlogMutt team all the time with just how much they know about just about any topic under the sun. Here's our list of FAQs from very technical, niche, and "boring" customers.
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By
Kali Greff
December 12, 2017

FEATURED

Introducing BlogMutt's 2,000-Word Posts: Long-Form Content, Handpicked Writers

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Starting January 3, 2018, BlogMutt now offers long-form posts at 2,000-3,000 words, paired with exclusive handpicking of writers by our head of writers. Long-reads, rejoice!
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By
Kali Greff
January 24, 2018

FEATURED

From Zero To 15K Monthly Visitors: Owner Built Design & BlogMutt Complete

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Ready to ramp up your traffic generation? Grab your pen and take notes from Jim at Owner Built Design. Learn how he accelerated his website traffic and now yields 80 percent of new business from organic search engine results.
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By
Charlene Baker
June 29, 2018

LATEST

The Importance Of Blogging

BY Casey Cline July 25, 2018

The Importance Of Blogging

Editor’s Note: This post was originally published in December 2015. While blogging is just as important as ever, we saw the opportunity to include even more helpful updates on the importance of blogging, and how's it's critical to success in your overall marketing strategy.


 

For years, marketing experts have emphasized the importance of blogging for digital success. But it's 2018 now. Why is blogging important still and how should agencies and businesses make the most of their blogging resources?

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BY Casey Cline
July 25, 2018

How To Track Blog Traffic In Google Analytics

Editor's Note: this post first appeared in July of 2015. But SEO (and Google Analytics!) changes fast, so we figured it was time for a refresh. We've included new information on how to track blog traffic in Google Analytics in 2018.

This is the first blog post in our series on "How To Measure Blog Success." Do you have a question about blogging that we should answer? Send us a tweet or shoot us a note and we'll answer it as best we can.  

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BY Paul Zalewski
July 12, 2018

BlogMutt Requests: Creating A+ Requests To Receive A+ Content

If you've spent any time as a BlogMutt customer, you probably know that requests (formerly known as ‘topics’) are a pretty significant part of your experience. Our team knows it, too. In fact, we consider requests to be the most important part of your BlogMutt experience.

Without requests, writers cannot create any content for you. And if you aren't sure how to use request posts effectively, you might not receive content anywhere near your expectations.

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BY Sara White
July 1, 2018

Step Up Your ‘Business Info’ Game: Here’s How

Editor's Note: This post was originally published in August 2017 and has been updated for April 2018. The goal of the post is the same: to provide customers best practices for using BlogMutt's 'Business Info' page, but our platform changes fast and it's high time we refreshed this post to reflect the latest BlogMutt features and improvements.

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BY Sara White
July 1, 2018

How To Write An Outline To Get Exactly The Content You Need

In part one of this post, a BlogMutt writer shared some general best practices for collaborating with ghostwriters to make sure they have what they need to make you happy. In this installment, we get into more detail and share how to write a blog outline to effectively communicate your ideas.

As much as they would like to be, writers aren't psychic. If you're hiring other people to write content for you and only give them a handful of topics to work with, they'll do their best, but they aren't going to produce the content that's exactly what you pictured when you created your requests. Providing an outline, on the other hand, means that the writer knows exactly what you have in mind for the article — and that means they'll produce the content you really need. 

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BY BlogMutt
July 1, 2018

Mastering Editing, Declining, Accepting & Publishing Content From BlogMutt

Editor's Note: this post was originally published in January 2015 and has been updated and refreshed in September of 2017. The objective of the post is largely the same—to teach customers how to receive posts that meet their needs and get the most out of their BlogMutt subscriptions. However, our platform has seen numerous updates over the last few years and has many new features, so we updated many of the details of this post to make it timely and accurate.


 

You’ve made it this far—your account is set up, requests entered, and you’ve received a few posts. Now what? There are just a couple more things that we want to be sure you’re up to speed on you can get the most out of your BlogMutt experience.

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BY Sara White
July 1, 2018