If your company is not expanding at the expected rate, perhaps it is time to reevaluate your marketing strategies. According to a study conducted by MarketingProfs and the Content Marketing Institute, one of the top five content marketing tactics for business to business marketing is a blog. Unfortunately, many people do not know how to properly maintain a blog. Whether it is fear of writing the wrong thing, lack of time to write blog posts, or inability to put into words what they actually want to say, many companies allow their blogs to be neglected for long periods of time. If you fall into that category, perhaps it is time to consider a content writing service to handle the actual writing of your blog posts. If you are unsure about hiring someone else to write for you, consider these five assets a content writing service brings to your blog.