The difference between a good blog and a great blog? Using a blog editor. Here's why:
We all know that blogging is an essential part of any successful marketing strategy. It can drive traffic to your website, build trust and likeability with your customers, establish you as a thought-leader in your industry, and make your business more searchable in search engines. But just as a well-polished blog can help boost your business, a poorly-written blog can drive people away.
The posts you publish are a reflection of your values, your brand, and your identity as a business. For better or worse, the things you write there can and will have a significant impact on your reputation. If your posts are riddled with errors, poorly thought out and lacking professionalism, customers might assume that’s how you run your business as well. On the other hand, a polished, cohesive blog says to your customers that you care about quality and have well-informed ideas about your industry.
So how do you ensure your blog is helping, not hurting, your business? The answer is in the power of the editing eye.