3 Reasons Your Business Needs a Blog Editor

Posted by April Bohnert
Sep 25, 2015 10:51:00 AM

The difference between a good blog and a great blog? Using a blog editor. Here's why:

We all know that blogging is an essential part of any successful marketing strategy. It can drive traffic to your website, build trust and likeability with your customers, establish you as a thought-leader in your industry, and make your business more searchable in search engines. But just as a well-polished blog can help boost your business, a poorly-written blog can drive people away.

The posts you publish are a reflection of your values, your brand, and your identity as a business. For better or worse, the things you write there can and will have a significant impact on your reputation. If your posts are riddled with errors, poorly thought out and lacking professionalism, customers might assume that’s how you run your business as well. On the other hand, a polished, cohesive blog says to your customers that you care about quality and have well-informed ideas about your industry.

So how do you ensure your blog is helping, not hurting, your business? The answer is in the power of the editing eye.

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Topics: blog writing, blogging, 600+ words, business blogs

Blogging For Real Estate: A Long-Form Sample Post

Posted by Scott Yates
Apr 29, 2015 1:00:31 AM

If you work for a real estate company, you probably understand that your competition often involves not only other local real estate companies but often people selling homes in other parts of the country. Because of this, one of the keys to blogging for real estate is making potential customers interested in moving to your city. This is best done by anticipating what potential customers are looking for in a community. Consider the following post, targeted mainly at those who have graduated from college in the last few years.

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Topics: real estate, Custom Content, sample post, BlogMutt 1200+ words, blogmutt long-form, small business blogging, 1200 word posts, sample posts, example posts, business blogs, long-form posts

How To Keep Your Business Blog From Dying

Posted by Scott Yates
Dec 17, 2014 12:15:58 AM

IBM research found that 80 percent of those who begin a company blog never publish more than five posts. Bloggers start with big plans but other, more urgent tasks get in the way. (Huffington Post)

Are you one of those 80 percent who started blogging for your small business but stopped? Or are you one of those who is feeling the pain of not enough time and are afraid you might stop? If your blog has died or is in danger, please keep reading.

We have three great ideas to keep your blog from going six feet under.

You know you need to blog. Statistics tell us that 61 percent of consumers have made purchases due to reading a blog and that small businesses with blogs generate 126 percent more leads than those small businesses that do not blog.

But tasks other than blogging always seem more urgent, and the blogging doesn't always get done. We'd like to help.

First, we suggest you have a notepad next to your computer and start a list of the questions you answer for customers. If you see that you are answering the same topic more than three times, put that as a keyword for a blog post. You can write the blog yourself with the answer you have given, or post that as a keyword for a blog to be written for you.

Second, we suggest you give your customers an opportunity via your webpage, email, or other means to give you suggestions for what they want to read on your blog. You will find that they have great suggestions for blogs you can write, or for topics you can have written for your blog.

Third, we suggest you hire a small business blogging service. A blogging service will ensure you receive quality blogs based on your keywords and suggestions.

Follow through on these three ideas to keep your blog going, so you don't end up in the 80 percent of people who stop blogging. Contact us today -- we love to talk about blogging.


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Topics: blogging tips, tips and tricks, Custom Content, business blogging service, Small Business Tools, small business, small business blogging, small business tip, small business tips, time management for small business, small business blogs, business blogs, Writing blog posts

Blogging For Real Estate Increases Your Site Traffic

Posted by Scott Yates
Dec 3, 2014 12:13:22 AM

Did you know that according to HubSpot's Marketing Benchmarks survey:

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Topics: real estate, Custom Content, business blogging service, sample post, Blogmutt example posts, blogmutt example post, blogmutt sample post, example posts, business blogs, buy blog posts

Simple Tips For Choosing A Content Writing Service

Posted by Scott Yates
Nov 25, 2014 12:55:04 AM

By Ken Bradford

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Topics: blogging tips, Custom Content, business blogging service, content marketing, business blogging, Crowdsourcing, content writing, blog writing service, business blog, business blogs, content writing service

4 Things To Look For In A Good Copywriter

Posted by Scott Yates
Nov 17, 2014 12:02:33 AM

By Sharon Hendricks

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Topics: blogging tips, Custom Content, business blogging service, content marketing, content writing, blog writing service, copywriting, business blogs, buy blog posts

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