Exactly How Much Fun Can I Have with My Blog?

Posted by BlogMutt
Aug 24, 2015 8:00:00 AM
by Curt Smothers
Questions like "Exactly How Much Fun Can I Have with My Blog?" frequently elicit loaded -- or nebulous -- answers resembling “It depends….”
For example, do you really want to have fun with your blog, or do you just want it to be that monetizing adjunct to your website that lures the mindless web crawler to your “Buy Now” page?
Actually, it doesn’t have to be one or the other. 
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Topics: content marketing, marketing

How to Write Content Catered to Mobile Audiences: Brevity, Hooks, Headlines and Organization

Posted by BlogMutt
Aug 10, 2015 12:46:00 PM
by Ruhi Jiwani
Did you know that 64% of Americans now own a smartphone? According to Pew Research Center, this number has increased from 35% in 2011.
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Topics: content marketing, mobile marketing

Personalization: Cater to the Lizard, We’ll All Be Better Off

Posted by Kali Greff
Aug 4, 2015 8:00:00 AM

“Hey... you…”

We’ve all been there.

The fumbling trail-off “hey… you…” at a networking event. You just can't remember that guy's name. He looks so familiar. You might even still remember he has a dog named Mustard and lives twenty minutes from your childhood home.
The worst part is, you’re not fooling anyone.

Let’s try this again.

Hey Bill Gates, what’s happening? How’s everything going at Microsoft?

Hey Barack Obama, what’s happening? How’s everything going at the United States of America?

Better? Not surprising, given:
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Topics: content marketing, marketing

Getting the Most Out of Your Content: How to Marry Video with Written Content Effectively

Posted by BlogMutt
Aug 3, 2015 7:30:00 AM
by Quincy Miller
It can be hard to know what kind of content is best for your blog - should you use video? Stick to articles? What about lists and gifs and memes?

Even worse, just when you think you've got it figured out, it seems like everything changes. However, a 2013 poll showed that 82% of marketers found pairing video with written content helped boost their business, making it a strategy with legs. Further, experts have said they expect videos to make up 57% of web traffic in 2015 - and that number is only expected to increase.
Of course, it's only effective if implemented properly, so how do you marry video with written content effectively? Let's look at a few ways to make this marriage work.
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Topics: content marketing, marketing

5 Simple Content Marketing Tips for Small Businesses

Posted by BlogMutt
Jul 10, 2015 8:29:46 AM

Content marketing takes on many forms, website articles, blogs, infographics, reviews, how-to-guides, even pictures and videos. According to new research by SmartInsights, the most important digital trend today is content marketing. In fact, half of all marketers plan to increase their content marketing budgets. But without a successful strategy that creates demand for this type of material, it is merely words on a page and images on a screen.

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Topics: blogging tips, content marketing

Marketing Professionals: A Sample Blog from our Content Writing Service

Posted by BlogMutt
Jun 2, 2015 2:55:00 PM

Marketing professionals understand that to create a great inbound marketing strategy they need great content. Since there is never enough time to do it all yourself, a content writing service is a valuable tool to save time and produce quality information for prospects.

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Topics: B2B marketing, content marketing, BlogMutt 1200+ words, social media, inbound marketing, blog writing service, marketing professionals

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