At BlogMutt, we'll be the first people to tell you about the value and importance of blogging. It's our namesake, after all, and well, we've seen first-hand the impact a consistent and targeted blogging strategy can have on your business. However, the world of content marketing is vast and ever-changing, and it isn't enough anymore to simply have a good blog.
Today's consumers are hungry for information, and they expect the businesses they patronize to deliver the answers and solutions they seek in many formats. One such format is the ebook. This valuable form of gated content is quickly becoming an industry standard. However, there are many businesses that still either dismiss its potency or fear its scope.