Improve Your Content Marketing with Data

Posted by BlogMutt
Oct 6, 2015 10:05:00 AM

"Data" and "content" may seem like a contradiction to some - but as it turns out, that's far from the case. In fact, data should play a crucial role in your content marketing efforts. A new article in the Harvard Business Review examines how to use data in content marketing and how data journalism can help you achieve a variety of success benchmarks.

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Topics: content marketing

Straight From the Horse's Mouth:
How to Blog for Baby Boomers from a Baby Boomer

Posted by BlogMutt
Sep 3, 2015 10:15:00 AM
by Virginia Fair

Take it from a full-time blogger who just happens to be a baby boomer - baby boomers love their smartphones, are never far away from their tablets (that's tablets as in electronics, not pills), and have been negotiating keyboards since the days of the old Commodore 64 computers. If you spy a baby boomer on a plane, or in your local Starbucks, he's probably reading on his phone or iPad - just like a millennial.
In short, "us boomers" are going digital.
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Topics: content marketing, marketing

Apple Knows Blogging Beats Adtech—Here's Why

Posted by Scott Yates
Sep 2, 2015 7:40:00 AM

by Diane Stresing

Naturally, we are convinced that blogging is a solid way to build traffic, increase leads, and further the conversion process of turning prospects into customers. That's what we do.

But we are small, and we know the tech and advertising world is more likely to listen to Apple than to us. And with the release of iOS 9, it appears that Apple has something to say about adtech, privacy, how search will work, and how consumers and companies will interact on the web going forward.

The bottom line? If you weren't convinced that blogging beats adtech before, Apple's iOS 9 will probably convince you. 

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Topics: content marketing, advertising

Exactly How Much Fun Can I Have with My Blog?

Posted by BlogMutt
Aug 24, 2015 8:00:00 AM
by Curt Smothers
Questions like "Exactly How Much Fun Can I Have with My Blog?" frequently elicit loaded -- or nebulous -- answers resembling “It depends….”
For example, do you really want to have fun with your blog, or do you just want it to be that monetizing adjunct to your website that lures the mindless web crawler to your “Buy Now” page?
Actually, it doesn’t have to be one or the other. 
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Topics: content marketing, marketing

How to Write Content Catered to Mobile Audiences: Brevity, Hooks, Headlines and Organization

Posted by BlogMutt
Aug 10, 2015 12:46:00 PM
by Ruhi Jiwani
Did you know that 64% of Americans now own a smartphone? According to Pew Research Center, this number has increased from 35% in 2011.
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Topics: content marketing, mobile marketing

Personalization: Cater to the Lizard, We’ll All Be Better Off

Posted by Kali Greff
Aug 4, 2015 8:00:00 AM

“Hey... you…”

We’ve all been there.

The fumbling trail-off “hey… you…” at a networking event. You just can't remember that guy's name. He looks so familiar. You might even still remember he has a dog named Mustard and lives twenty minutes from your childhood home.
The worst part is, you’re not fooling anyone.

Let’s try this again.

Hey Bill Gates, what’s happening? How’s everything going at Microsoft?

Hey Barack Obama, what’s happening? How’s everything going at the United States of America?

Better? Not surprising, given:
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Topics: content marketing, marketing

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