5 Reasons Why Business Blogs Work, Even If No One’s Reading Yours

Posted by BlogMutt
Nov 23, 2015 7:00:00 AM

by Simon Stuchlik

You hear it from marketers everywhere: blogging can significantly improve your digital marketing success. From drawing people to your site to establishing thought leadership in your industry, an active business blog is the engine that makes your digital efforts go. 

But especially if you are not experienced in digital marketing, you might worry that your blogs are not attracting the visitors necessary to make a tangible difference. In many ways, blogging seems like sending a message in a bottle: you may send fantastic content into the wide reaches of the internet, but don't have any idea (or any reliable way of finding out) whether that message actually reaches its intended audience.

Of course, despite the fact that you might be unaware of your readership or concerned that no one's reading your posts, you don't have to worry about it. Just keep posting

Even with minimal readership, the benefits of blogging regularly are undeniable.

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Topics: content marketing, marketing, blogging

Why Content Makes Marketing Automation Successful

Posted by BlogMutt
Nov 19, 2015 6:26:09 AM

At this year's #PartnerCon15, a product manager for Infusionsoft said that one of their biggest issues and their customers face is the demand for content.

Without content, automated marketing simply doesn't work, and yet, platforms like Infusionsoft, HubSpot, or Marketo don't have a content solution for their customers. Don't neglect the importance of content. Here's why.

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Topics: content marketing, automated marketing

Remembering Yogi Berra: A Lesson in Changing Content Marketing to Storytelling

Posted by BlogMutt
Oct 14, 2015 11:36:55 AM

Last month's loss of New York Yankee great Yogi Berra is a cause for national mourning.

One of the more quoted men in history, Lawrence Peter "Yogi" Berra (1925-2015) has been dubbed the “Eternal Yankee” as a 10-time champion player, pennant-winning manager, distinguished Baseball Hall of Fame catcher, and above all, a singular personality on and off the field. More yet, an extremely successful marketer to boot.

(Photo by Baseball Digest, 1956, via Wikimedia Commons)
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Topics: content marketing, marketing

Improve Your Content Marketing with Data

Posted by BlogMutt
Oct 6, 2015 10:05:00 AM

"Data" and "content" may seem like a contradiction to some - but as it turns out, that's far from the case. In fact, data should play a crucial role in your content marketing efforts. A new article in the Harvard Business Review examines how to use data in content marketing and how data journalism can help you achieve a variety of success benchmarks.

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Topics: content marketing

Straight From the Horse's Mouth:
How to Blog for Baby Boomers from a Baby Boomer

Posted by BlogMutt
Sep 3, 2015 10:15:00 AM
by Virginia Fair

Take it from a full-time blogger who just happens to be a baby boomer - baby boomers love their smartphones, are never far away from their tablets (that's tablets as in electronics, not pills), and have been negotiating keyboards since the days of the old Commodore 64 computers. If you spy a baby boomer on a plane, or in your local Starbucks, he's probably reading on his phone or iPad - just like a millennial.
In short, "us boomers" are going digital.
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Topics: content marketing, marketing

Apple Knows Blogging Beats Adtech—Here's Why

Posted by Scott Yates
Sep 2, 2015 7:40:00 AM

by Diane Stresing

Naturally, we are convinced that blogging is a solid way to build traffic, increase leads, and further the conversion process of turning prospects into customers. That's what we do.

But we are small, and we know the tech and advertising world is more likely to listen to Apple than to us. And with the release of iOS 9, it appears that Apple has something to say about adtech, privacy, how search will work, and how consumers and companies will interact on the web going forward.

The bottom line? If you weren't convinced that blogging beats adtech before, Apple's iOS 9 will probably convince you. 

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Topics: content marketing, advertising

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