<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=162351487464179&amp;ev=PageView&amp;noscript=1">

X

LATEST

How Internal and External Links Help Your Blog Strategy (& How To Tell The Difference)

SEE MORE >

You've heard you need links in your content, but what type of links? We explore the differences between internal and external linking and how they each contribute to a successful content strategy.
READ MORE >

By
Casey Cline
August 30, 2018

FEATURED

Bring On Your Super-Niche, Boring, & Hyper-Specific Content

SEE MORE >

We at BlogMutt don't consider any industries "boring" or any niche "too niche" when it comes to writing content, and our writers manage to surprise our internal BlogMutt team all the time with just how much they know about just about any topic under the sun. Here's our list of FAQs from very technical, niche, and "boring" customers.
READ MORE >

By
Kali Greff
December 12, 2017

FEATURED

Introducing BlogMutt's 2,000-Word Posts: Long-Form Content, Handpicked Writers

SEE MORE >

Starting January 3, 2018, BlogMutt now offers long-form posts at 2,000-3,000 words, paired with exclusive handpicking of writers by our head of writers. Long-reads, rejoice!
READ MORE >

By
Kali Greff
January 24, 2018

FEATURED

From Zero To 15K Monthly Visitors: Owner Built Design & BlogMutt Complete

SEE MORE >

Ready to ramp up your traffic generation? Grab your pen and take notes from Jim at Owner Built Design. Learn how he accelerated his website traffic and now yields 80 percent of new business from organic search engine results.
READ MORE >

By
Charlene Baker
June 29, 2018

How Internal and External Links Help Your Blog Strategy (& How To Tell The Difference)

Editor’s Note: This post was originally published in August 2017. While much of the information about internal and external links remains relevant, it was time to update for current best practices, as well as to reflect a few changes in the BlogMutt platform.


 

Even if you’re brand new to SEO-optimizing your blog posts, you’ve probably heard that it’s good to include links in your posts. While it’s definitely true that high quality links can make your post more authoritative and useful to your readers and help give your search engine results a rankings boost at the same time, there is more to it than just linking to whatever posts seem relevant.

READ MORE >

BY Casey Cline
August 30, 2018

What Is Value-Added Content In Content Marketing? 7 Examples

Editor’s Note: This post was originally published in November 2016. While added-value content is just as important as ever, the advice and examples were due for a refresh to be current for 2018.

READ MORE >

BY Casey Cline
August 8, 2018

3 BlogMutt Complete Stories: Get To Know The Account Managers

So, you’ve committed to content. You’ve allocated the time and resources to make content production a key strategy in your marketing. The hard part’s over, right? Not so fast.

As soon as you’ve answered the question of why content creation is important for your business's marketing strategy, you’re confronted with a million more questions.

READ MORE >

BY Zoe Treeson
April 4, 2018

More Than A Major: From Poetry Major To Niche Industry Writer

Whether you’re vetting writers for a company blog, or you’re ready to outsource work on a major piece—such as an ebook or white paper—you’re faced with a daunting task. You’ll need to find a writer who is able to establish authority and intelligence within your niche industry, and you’ll also have to find someone who is skilled enough to channel your voice and tone.

READ MORE >

BY Caroline Rideout
March 29, 2018

How Agencies Should Sell Content Marketing Strategy To Clients

Marketing agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is time consuming and, if it leads to only one-off projects, is often ineffective. 

According to Agency Spotter, there are more than 120,000 marketing agencies in the U.S., and the industry has become increasingly competitive as agencies continue to proliferate. If your business model depends solely on one-off projects like web design or branding, your agency will spend a disproportionate amount of time trying to win new business as opposed to providing services to existing clients.

READ MORE >

BY Paul Zalewski
March 22, 2018

3 Tips For Creating A Rockstar Writing Team

“Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.” – Neil Patel

There is no denying the importance of high-quality content and what it can do for a brand. In fact, a small business with a consistently updated blog will see an average of 126% more leads than a small business without a blog. Website landing pages, email marketing, e-books, and newsletters also boost your brand reach and promote customer trust.

READ MORE >

BY Casey Cline
March 15, 2018