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6 Fundamental Content Marketing Questions To Ask A Client

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Many agencies skate through the sale without asking the right questions. Here are 6 fundamental content marketing questions to ask a client you're onboarding.
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By
BlogMutt
December 6, 2016

FEATURED

How We Went From Unranked To The First Page For "Outsourced Blog Writing"

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A case study on how blog writing improved our keyword search ranking for "outsourced blog writing".
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By
Patrick Armitage
August 17, 2016

FEATURED

The Blogging Newbie’s Guide To Content Promotion Strategy (Part 1)

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A guide to content promotion strategy for blogging newbies, part 1 of 2. Includes six actionable tips make a beginner at blogging dangerous.
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By
Kali Greff
July 11, 2016

FEATURED

The Blogging Newbie's Guide To Content Promotion Strategy (Part 2)

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A guide to content promotion strategy for blogging newbies, part 2 of 2. Includes six actionable tips to take a content promotion beginner to advanced.
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By
Kali Greff
August 4, 2016

Your mom says you should follow us.

6 Fundamental Content Marketing Questions To Ask A Client

When you sit down with a new client, you want to do what it takes to close the sale and make sure that they're going to choose your agency over others. In many cases, you may avoid asking too many questions in an effort to seal the deal. Unfortunately, that behavior can lead to confusion and ambiguity down the road—not to mention the fact that the wrong answers to some questions can be enough to make you wish you hadn't acquired a particular client.

The next time you sit down for the first strategy session, make sure you're addressing all these fundamental marketing questions to ask a client to get both of you on the same page before you move forward with your contract.

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BY BlogMutt
December 6, 2016

How To Start A Blog Challenge, Month #7: Get Organized

You writing fiend.

Here we are, back for more advice on how to start a blog successfully. You're doing it, champ.

Last month, we checked in after six months of developing healthy content development habits and introduced the concept of outsourcing half your posts each month. (Imagine having to write eight entire posts per month yourself! The horror!)

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BY Kali Greff
December 1, 2016

Is Quality Content Really Of Paramount Importance?

The ability to produce high-quality content frequently and on a regular publishing schedule is a struggle for many. Over the past several years, content marketing's focus has shifted from an emphasis on quantity and frequency and instead has emphasized the importance of quality content. Today, most marketing professionals would insist that the ultimate goal of a content strategy is to produce content that matters to your audience, even if that means posting less frequently. 

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BY BlogMutt
November 28, 2016

How To Sell Your Clients On A Solid Content Marketing Plan

It ain't easy being an agency. Wrangling different vendors, keeping your clients happy, putting out fires, and leaning on your team to stay proactive and productive, while cranking out consistent, quality service are no small feat.

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BY Kali Greff
November 21, 2016

What Is Value-Added Content In Content Marketing? 7 Examples

Writing content is one thing. Writing content of value, defined as value-added content, is quite another and is the difference between the contenders and pretenders as content marketing matures.

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BY Patrick Armitage
November 8, 2016

How To Start A Blog Challenge, Month #6: Divide, Delegate, Dominate

Let's revisit where we started.

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BY Kali Greff
November 3, 2016