BlogMutt's Weekly Fetch: Gifs to the Brim

Posted by Kali Greff
Feb 5, 2016 7:00:00 AM
We slogged it in the social trenches (very treacherous) for you this week to dig up the golden nuggets you might have missed.
This week, in Colorado, those trenches were covered in a foot of snow. Here's a cat to illustrate. 
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Topics: content marketing, social media, twitter

Gifs, Gifs, Gifs: What Is a Gif & How to Use It in Your Content Marketing

Posted by Kali Greff
Feb 1, 2016 7:00:00 AM

(Warning: This post contains a lot of gifs. I’d apologize, but I’m not sorry at all.)

Probably longer ago than you would expect, and in neither a foreign nor faraway land, the gif was born. Welcomed in 1987 by the first major U.S. online commercial service, Compuserve, the first gif (reportedly of an airplane) was swaddled and cooed over initially but admitted did not peak socially until its mid-20s.

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Topics: content marketing, marketing

The Evolution of Copywriting in the Content Marketing Era

Posted by BlogMutt
Jan 25, 2016 8:00:00 AM

With the rise of the internet now three decades in the making and the very nature of the written word changing with it, the nature of copywriting has obviously undergone changes of its own.

(Photo credit: Flickr user crafty_dame)

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Topics: content marketing, marketing, copywriting

How Agencies Should Sell Content Marketing Strategy to Clients

Posted by BlogMutt
Jan 4, 2016 7:00:00 AM
Advertising agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is both time-consuming and often ineffective, especially when the resulting contracts do not lead to long-term business relationships. Selling content marketing strategy to your clients is one of the best ways to foster a long-term, equitable relationship.

According to Agency Spotter, more than 120,000 ad agencies exist in the U.S. today. Executives throughout the country feel that in the recent past, the industry has become increasingly competitive. If your business model depends solely on one-off projects like web design or branding, your agency won’t be able to compete without a stream of recurring revenue.

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Topics: content marketing, agencies

Editorial Calendar Template for 2016

Posted by Pat Armitage
Dec 22, 2015 7:00:00 AM

Confession: We went years without a legitimate editorial calendar for our blog.

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Topics: content marketing, content calendar

7 Content Lessons from the 7 Best Holiday Ads of 2015

Posted by Pat Armitage
Dec 11, 2015 7:00:00 AM

We blog for a lot of different companies. And although our blog is a place to learn best practices about blogging, grammar, and strategy, it should also be a place to help inspire your own content initiatives. And what better inspiration than content lessons from the seven best holiday ads of the season!

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Topics: blogging tips, content marketing, holidays

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