Like it or not, Buzzfeed kills when it comes to content strategy.
(Warning: This post contains a lot of gifs. I’d apologize, but I’m not sorry at all.)
Probably longer ago than you would expect, and in neither a foreign nor faraway land, the gif was born. Welcomed in 1987 by the first major U.S. online commercial service, Compuserve, the first gif (reportedly of an airplane) was swaddled and cooed over initially but admitted did not peak socially until its mid-20s.
With the rise of the internet now three decades in the making and the very nature of the written word changing with it, the nature of copywriting has obviously undergone changes of its own.
(Photo credit: Flickr user crafty_dame)
According to Agency Spotter, more than 120,000 ad agencies exist in the U.S. today. Executives throughout the country feel that in the recent past, the industry has become increasingly competitive. If your business model depends solely on one-off projects like web design or branding, your agency won’t be able to compete without a stream of recurring revenue.