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3 BlogMutt Complete Stories: Get To Know The Account Managers

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Whether you need help creating a targeted content calendar or need support generating more leads from your content, BlogMutt Complete Account Managers are your answer. Read about three of our account managers who have customized BlogMutt Complete to meet their clients' toughest challenges.
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By
Zoe Treeson
April 4, 2018

FEATURED

BlogMutt In 2018: Upcoming Improvements

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An in-depth guide to the changes and improvements BlogMutt will be making in 2018 to power effective content marketing for our customers.
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By
Paul Zalewski
November 10, 2017

FEATURED

Storytelling Through Crowds

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Over my career I’ve had the opportunity to see firsthand the power of crowdsourcing across different types of work, and writing is one of its most powerful applications.
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By
Steve Pockross
February 28, 2017

FEATURED

How A Leading SEO Agency Used BlogMutt To Overhaul Their Content Creation

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A case study through four months of conversations with one of SocialSEO's main SEO gurus BJ Enoch and their content creation operations evolution and overhaul with the help of BlogMutt's talented writer network.
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By
Paul Zalewski
January 3, 2018

3 BlogMutt Complete Stories: Get To Know The Account Managers

So, you’ve committed to content. You’ve allocated the time and resources to make content production a key strategy in your marketing. The hard part’s over, right? Not so fast.

As soon as you’ve answered the question of why content creation is important for your business's marketing strategy, you’re confronted with a million more questions.

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BY Zoe Treeson
April 4, 2018

More Than A Major: From Poetry Major To Niche Industry Writer

Whether you’re vetting writers for a company blog, or you’re ready to outsource work on a major piece—such as an ebook or white paper—you’re faced with a daunting task. You’ll need to find a writer who is able to establish authority and intelligence within your niche industry, and you’ll also have to find someone who is skilled enough to channel your voice and tone.

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BY Caroline Rideout
March 29, 2018

How Agencies Should Sell Content Marketing Strategy To Clients

Marketing agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is time consuming and, if it leads to only one-off projects, is often ineffective. 

According to Agency Spotter, there are more than 120,000 marketing agencies in the U.S., and the industry has become increasingly competitive as agencies continue to proliferate. If your business model depends solely on one-off projects like web design or branding, your agency will spend a disproportionate amount of time trying to win new business as opposed to providing services to existing clients.

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BY Paul Zalewski
March 22, 2018

3 Tips For Creating A Rockstar Writing Team

“Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.” – Neil Patel

There is no denying the importance of high-quality content and what it can do for a brand. In fact, a small business with a consistently updated blog will see an average of 126% more leads than a small business without a blog. Website landing pages, email marketing, e-books, and newsletters also boost your brand reach and promote customer trust.

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BY Casey Cline
March 15, 2018

Hiring An In-House Copywriter Lowers Blood Pressure (& Other Industry Myths)

Lately everyone’s all a-flap about the state of inbound marketing.

Honestly, we get it. There's a lot going on.

It's all very well to download the yearly summaries, crunch the numbers, decode Google’s mysterious and ever-shifting algorithms, and clack out a few darkly comedic think pieces about what it all means on a grander scale, how our society got to this point, and how soon we can expect robots to take over the world, leaving us in a nightmare-driven, post-apocalyptic, tech-controlled horror-scape.

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BY Ruth Buchanan
February 28, 2018

Find Me A Psychic: An Inside Look At The Outsourcing Dilemma

It’s hard to forget the first time your sales team brings in a Spanish psychic network opportunity. In my previous life in crowdsourced call centers, sourcing hundreds of Spanish-speaking call center agents from across the United States was already a significant challenge, but — through the power of the crowd — we had built a flexible Spanish-speaking team. As it turned out, that wasn’t even our clients’ primary concern:

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BY Steve Pockross
February 22, 2018