Editor's Note: Jiordan Castle leads Content and Creative at Topcoder, the world’s largest crowdsourcing community and platform and BlogMutt's newest trusted partner. Prior to joining Topcoder, she spent several years writing and curating content for startups and enterprises in the relo-tech space, technology consulting, and the insurance industry. This guest post was a collaborative effort between Topcoder and BlogMutt.
“Content” is a fancy word for writing — the cornerstone of your every marketing initiative. In fact, according to Marketing Insider Group, just last year 72% of online marketers said that content creation is their most effective SEO tactic, and 60% of businesses with a blog acquired more customers than those without. Why?