Editor's note: We worked with one of BlogMutt's stellar writers, Shilo D. G., on this series of four posts to give a good, concrete idea of the kind of content you can expect at each of BlogMutt's word counts: 300+, 600+, 1000+, and 1500+ words per post.
This series focuses on samples from the legal industry specifically, all focused on varying topics and specialties within the broad area of law, and some unique to specific cities/regions in the United States.
What follows here is a brief, 467-word overview of Shilo Dawn's process and how she approached each length of post.
By Shilo Dawn Goodson
When it comes to creating blogs for a law firm, the length of the post is going to depend upon the firm's focus and goals. A 300-word post is not going to achieve the same results as a 1,200-word post, and that must be taken into account when picking what word count is right for your company.