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LATEST

Hiring An In-House Copywriter Lowers Blood Pressure (& Other Industry Myths)

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If you work on the agency management level, you’re likely dealing with some version of the following problems: maintaining consistent output in spite of high turnover of in-house writers, juggling writers/clients to balance supply & demand, and establishing consistent work for your in-house writers despite natural fluctuation of clients and seasonal lulls, among others. We can help.
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By
Ruth Buchanan
February 28, 2018

FEATURED

BlogMutt In 2018: Upcoming Improvements

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An in-depth guide to the changes and improvements BlogMutt will be making in 2018 to power effective content marketing for our customers.
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By
Paul Zalewski
November 10, 2017

FEATURED

Storytelling Through Crowds

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Over my career I’ve had the opportunity to see firsthand the power of crowdsourcing across different types of work, and writing is one of its most powerful applications.
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By
Steve Pockross
February 28, 2017

FEATURED

How A Leading SEO Agency Used BlogMutt To Overhaul Their Content Creation

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A case study through four months of conversations with one of SocialSEO's main SEO gurus BJ Enoch and their content creation operations evolution and overhaul with the help of BlogMutt's talented writer network.
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By
Paul Zalewski
January 3, 2018

Hiring An In-House Copywriter Lowers Blood Pressure (& Other Industry Myths)

Lately everyone’s all a-flap about the state of inbound marketing.

Honestly, we get it. There's a lot going on.

It's all very well to download the yearly summaries, crunch the numbers, decode Google’s mysterious and ever-shifting algorithms, and clack out a few darkly comedic think pieces about what it all means on a grander scale, how our society got to this point, and how soon we can expect robots to take over the world, leaving us in a nightmare-driven, post-apocalyptic, tech-controlled horror-scape.

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BY Ruth Buchanan
February 28, 2018

Find Me A Psychic: An Inside Look At The Outsourcing Dilemma

It’s hard to forget the first time your sales team brings in a Spanish psychic network opportunity. In my previous life in crowdsourced call centers, sourcing hundreds of Spanish-speaking call center agents from across the United States was already a significant challenge, but — through the power of the crowd — we had built a flexible Spanish-speaking team. As it turned out, that wasn’t even our clients’ primary concern:

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BY Steve Pockross
February 22, 2018

Marketing Sample Post: The Top 5 Blogging Platforms + SEO—Finding The Best Option For Your Site

This sample post, which clocked in at 1,509 words, was submitted by Michael K., a BlogMutt writer currently studying data science with a background in technology, software, and business consulting. The prompt for this marketing/SEO-focused post asked for a comparison post of different blogging platforms, based on various SEO factors, plugins, and other hot topics for the marketing-savvy reader.

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BY BlogMutt
December 15, 2017

Smartention & The Cautionary Tale Of Hunting Marlins

Editor’s Note: Ben Waymire is an account director at Volume Nine, a leading digital marketing agency in Denver, Colorado. This post is adapted from a presentation Ben gave to a group of marketing agency executives on how to align sales, marketing, and client services. We worked together on this post. If you'd like to submit a guest post on an agency-centric topic, please contact us.

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BY Ben Waymire
December 14, 2017

Event Planning Sample Post: Virtual Reality Can Increase The Impact Of Your Next Event

This 609-word sample post was written by one of BlogMutt's talented 3,000+ writers on a timely topic related to event planning. When given detailed information on your company, objectives for content, and topics you're interested in covering, our writers could quickly get to work for your blog on similar topics, too.

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BY BlogMutt
July 28, 2017

9 Best Blog Topic Sources For Marketing A Senior Care Business

Why does blogging for the senior care industry matter?

Blogging is a seriously underutilized marketing tool in the senior care industry. The truth is that seniors are increasingly web-savvy, and in many cases it is their even-more-web-inclined adult children who search for information on senior living facilities.

By creating an elder care blog and keeping it updated with useful and entertaining posts, you will boost your senior care facility’s search engine results rankings, attract new prospective customers, and build brand awareness.

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BY Casey Cline
June 14, 2017