You're a marketing agency offering website development and digital consulting services. You may have a client who's only recently learned value of business blogging, and who may have purchased "off the shelf" content—if he's launched a blog at all. How will you convince him that brand identity and customer confidence depends on continuity, relatability, and trust?
Help your client understand the importance of creating the right voice in a demonstrative post like this 1,860-word one, and show him that your agency is their best resource for custom-crafted content. And shhhh... you don't have to let him know that BlogMutt is yours.
We asked BlogMutt writer Michelle H. to write this post because she's got an instinct for adapting her writer's voice to a broad spectrum of subjects. Her executive-level B2B customers swear she's seasoned in their specific industries. Grief counselors, biohazard abatement companies, and other clients who require a compassionate and informative approach use her as their go-to copywriter.