<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=162351487464179&amp;ev=PageView&amp;noscript=1">

X

LATEST

How Internal and External Links Help Your Blog Strategy (& How To Tell The Difference)

SEE MORE >

You've heard you need links in your content, but what type of links? We explore the differences between internal and external linking and how they each contribute to a successful content strategy.
READ MORE >

By
Casey Cline
August 30, 2018

FEATURED

Bring On Your Super-Niche, Boring, & Hyper-Specific Content

SEE MORE >

We at BlogMutt don't consider any industries "boring" or any niche "too niche" when it comes to writing content, and our writers manage to surprise our internal BlogMutt team all the time with just how much they know about just about any topic under the sun. Here's our list of FAQs from very technical, niche, and "boring" customers.
READ MORE >

By
Kali Greff
December 12, 2017

FEATURED

Introducing BlogMutt's 2,000-Word Posts: Long-Form Content, Handpicked Writers

SEE MORE >

Starting January 3, 2018, BlogMutt now offers long-form posts at 2,000-3,000 words, paired with exclusive handpicking of writers by our head of writers. Long-reads, rejoice!
READ MORE >

By
Kali Greff
January 24, 2018

FEATURED

From Zero To 15K Monthly Visitors: Owner Built Design & BlogMutt Complete

SEE MORE >

Ready to ramp up your traffic generation? Grab your pen and take notes from Jim at Owner Built Design. Learn how he accelerated his website traffic and now yields 80 percent of new business from organic search engine results.
READ MORE >

By
Charlene Baker
June 29, 2018

How Internal and External Links Help Your Blog Strategy (& How To Tell The Difference)

Editor’s Note: This post was originally published in August 2017. While much of the information about internal and external links remains relevant, it was time to update for current best practices, as well as to reflect a few changes in the BlogMutt platform.


 

Even if you’re brand new to SEO-optimizing your blog posts, you’ve probably heard that it’s good to include links in your posts. While it’s definitely true that high quality links can make your post more authoritative and useful to your readers and help give your search engine results a rankings boost at the same time, there is more to it than just linking to whatever posts seem relevant.

READ MORE >

BY Casey Cline
August 30, 2018

The Importance Of Blogging

Editor’s Note: This post was originally published in December 2015. While blogging is just as important as ever, we saw the opportunity to include even more helpful updates on the importance of blogging, and how's it's critical to success in your overall marketing strategy.


 

For years, marketing experts have emphasized the importance of blogging for digital success. But it's 2018 now. Why is blogging important still and how should agencies and businesses make the most of their blogging resources?

READ MORE >

BY Casey Cline
July 25, 2018

4 Ways Agencies Can Re-Engage Former Clients Through Content

As an agency, you've left it all out on the floor for your clients. You may have completely overhauled their website, rebranded their company, driven thousands of organic users to their site, 5x’d their ROI per click, but…you haven’t talked to them in years. And they’ve now entered your trophy catalog of very successful, but dormant, clients.

READ MORE >

BY Caroline Rideout
June 14, 2018

More Than A Major: From Poetry Major To Niche Industry Writer

Whether you’re vetting writers for a company blog, or you’re ready to outsource work on a major piece—such as an ebook or white paper—you’re faced with a daunting task. You’ll need to find a writer who is able to establish authority and intelligence within your niche industry, and you’ll also have to find someone who is skilled enough to channel your voice and tone.

READ MORE >

BY Caroline Rideout
March 29, 2018

What Agencies Need To Know About The Topic Cluster Methodology

An Interview with HubSpot's Angela DeFranco

Pillar pages, topic clusters, subtopics: If you’re a HubSpot user or follower of inbound marketing trends, there’s a good chance that you’ve come across the Topic Cluster Methodology while you’ve read about content marketing online or explored the Strategy tool on HubSpot.com.

If you’re a marketing agency that uses HubSpot to execute on your clients’ content strategies, you may be wondering about how you can leverage this new methodology to help drive results for the businesses that you serve. Or even if you don't use HubSpot to service your clients' marketing efforts, this methodology very much reflects current best practices for SEO and inbound, so it’s critical that all sorts of agencies, HubSpot or not, not only understand how the latest inbound strategy tools can be used to help your clients, but that you are able to lead by example with your own website & content.

READ MORE >

BY Caroline Rideout
February 1, 2018

How A Leading SEO Agency Used BlogMutt To Overhaul Their Content Creation

Conversations with BJ Enoch, VP of Enterprise Accounts at SocialSEO

"We've lost money on content creation every single quarter for the last four years."           -BJ Enoch

Content creation is hard. It's arguably harder for agencies. Clients are diverse, deadlines are tight, margins are tighter. Despite this, and despite the above quote, SocialSEO believes content creation is critical to driving results for its clients and has never shied away. Even if it can be messy.

READ MORE >

BY Paul Zalewski
January 3, 2018