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More Than A Major: From Poetry Major To Niche Industry Writer

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BlogMutt team member Caroline Rideout looks back on her career as a staff writer and strategist for a digital marketing agency. In this post, Caroline talks about her transition from being a poetry major in college to being a niche writer for businesses in a variety of industries.
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By
Caroline Rideout
March 29, 2018

FEATURED

BlogMutt In 2018: Upcoming Improvements

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An in-depth guide to the changes and improvements BlogMutt will be making in 2018 to power effective content marketing for our customers.
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By
Paul Zalewski
November 10, 2017

FEATURED

Storytelling Through Crowds

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Over my career I’ve had the opportunity to see firsthand the power of crowdsourcing across different types of work, and writing is one of its most powerful applications.
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By
Steve Pockross
February 28, 2017

FEATURED

How A Leading SEO Agency Used BlogMutt To Overhaul Their Content Creation

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A case study through four months of conversations with one of SocialSEO's main SEO gurus BJ Enoch and their content creation operations evolution and overhaul with the help of BlogMutt's talented writer network.
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By
Paul Zalewski
January 3, 2018

More Than A Major: From Poetry Major To Niche Industry Writer

Whether you’re vetting writers for a company blog, or you’re ready to outsource work on a major piece—such as an ebook or white paper—you’re faced with a daunting task. You’ll need to find a writer who is able to establish authority and intelligence within your niche industry, and you’ll also have to find someone who is skilled enough to channel your voice and tone.

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BY Caroline Rideout
March 29, 2018

What Agencies Need To Know About The Topic Cluster Methodology

An Interview with HubSpot's Angela DeFranco

Pillar pages, topic clusters, subtopics: If you’re a HubSpot user or follower of inbound marketing trends, there’s a good chance that you’ve come across the Topic Cluster Methodology while you’ve read about content marketing online or explored the Strategy tool on HubSpot.com.

If you’re a marketing agency that uses HubSpot to execute on your clients’ content strategies, you may be wondering about how you can leverage this new methodology to help drive results for the businesses that you serve. Or even if you don't use HubSpot to service your clients' marketing efforts, this methodology very much reflects current best practices for SEO and inbound, so it’s critical that all sorts of agencies, HubSpot or not, not only understand how the latest inbound strategy tools can be used to help your clients, but that you are able to lead by example with your own website & content.

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BY Caroline Rideout
February 1, 2018

How A Leading SEO Agency Used BlogMutt To Overhaul Their Content Creation

Conversations with BJ Enoch, VP of Enterprise Accounts at SocialSEO

"We've lost money on content creation every single quarter for the last four years."           -BJ Enoch

Content creation is hard. It's arguably harder for agencies. Clients are diverse, deadlines are tight, margins are tighter. Despite this, and despite the above quote, SocialSEO believes content creation is critical to driving results for its clients and has never shied away. Even if it can be messy.

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BY Paul Zalewski
January 3, 2018

Marketing Sample Post: The Top 5 Blogging Platforms + SEO—Finding The Best Option For Your Site

This sample post, which clocked in at 1,509 words, was submitted by Michael K., a BlogMutt writer currently studying data science with a background in technology, software, and business consulting. The prompt for this marketing/SEO-focused post asked for a comparison post of different blogging platforms, based on various SEO factors, plugins, and other hot topics for the marketing-savvy reader.

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BY BlogMutt
December 15, 2017

Create Pillar Content As A Small Business & Stay Competitive In SEO: A Fresh Take

The tides of content creation and SEO practices are constantly shifting.

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BY Ruth Buchanan
October 25, 2017

Jump In On Blog SEO Keyword Research With Moz’s Free Tool

Here at BlogMutt, a lot of our clients know that SEO should be an important part of their blogging strategy, but many aren’t quite sure where to start.

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BY Casey Cline
October 5, 2017