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Abandoning the Inbox: BlogMutt's Transition from Email to Support Ticket Tracking

Posted by Grace Hirt
Jan 11, 2016 7:00:00 AM

BlogMutt has a very small support team. For now, it’s just me and one other person, who was handling it all by herself before I was hired a year ago. The smallness of our team is one reason that she and I were skeptical when the higher-ups mentioned the idea of transitioning from a support email inbox to a ticket tracking system. Why would we need to change? It was just the two of us, sitting right next to each other, clearing out the inbox every morning and keeping up with it throughout the day. It seemed to be working just fine.

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Topics: small business, blogmutt

Help Me Thrive During the Holidays: A Guide for Non-Retail Small Businesses

Posted by BlogMutt
Oct 27, 2015 11:09:53 AM

Day care facilities, accountants, architect firms and pet groomers are just a few examples of businesses that experience downtime during the holiday season. While folks are out spending their money on gifts and decorations, businesses that are not in retail try to stay busy and maintain a jovial spirit and light-hearted atmosphere until work picks up.

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Topics: small business, non-retail businesses

Small Business Advertising/Marketing Choices: Past, Present, And Future

Posted by Scott Yates
Sep 27, 2015 4:44:18 PM

The choices for small businesses just keep getting more complicated.

When I wrote about the death of the "publishing industrial complex" a couple of years ago, I thought that it would take a long time for small businesses to figure out that they are indeed publishers now, that they no longer need to rely on newspapers, or even on Adwords to get their message out. I figured small business operators would take a while, but then they'd realize that they could do it, and they'd start in.

I was wrong.

Small businesses got it very quickly. They are an adaptable bunch.

What I didn't imagine was how quickly they would not only get it, but get disheartened. Now they already think that they can't keep up. They see other companies doing amazing things with their blogs or with inbound marketing in general, and they think that because they can't do that, they shouldn't do anything.

The reality is that this is just the start of the inbound marketing revolution. 


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Topics: marketing, small business, advertising

The Top 5 Challenges Small Business B2B Marketers Face

Posted by Scott Yates
Apr 28, 2015 1:00:35 AM

According to a study by the Content Marketing Institute of America, all B2B small-business marketers face the same basic challenges. Although there's a bit of wiggle room depending on each individual business, the top five challenges are fairly universal.

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Topics: B2B marketing, Custom Content, marketing, small business, small business blogging, small business blogging service, B2B, time management for small business, small business blogs

Avoid These Four Mistakes To Improve Your Small Business Blog

Posted by Scott Yates
Apr 16, 2015 10:22:03 AM

There are four common mistakes business owners make when creating a small business blog. Knowing what those mistakes are and how to avoid them can help keep your clients informed about your business and gain new clients. Let's get started.

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Topics: blogging tips, tips and tricks, Custom Content, business blogging service, small business, small business blogging, small business blogging service, blog writing service, small business tips, buy blog posts

#MuttLine: 10 Reasons Why Small Businesses Should Invest More In Bunny Feet Deviled Eggs

Posted by Patrick Armitage
Mar 24, 2015 6:11:19 AM

#MuttLine is the wit and wisdom of two blog posts. In one.

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Topics: content marketing, small business, small business blogging, muttline, bunny feet

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