The choices for small businesses just keep getting more complicated.
When I wrote about the death of the "publishing industrial complex" a couple of years ago, I thought that it would take a long time for small businesses to figure out that they are indeed publishers now, that they no longer need to rely on newspapers, or even on Adwords to get their message out. I figured small business operators would take a while, but then they'd realize that they could do it, and they'd start in.
I was wrong.
Small businesses got it very quickly. They are an adaptable bunch.
What I didn't imagine was how quickly they would not only get it, but get disheartened. Now they already think that they can't keep up. They see other companies doing amazing things with their blogs or with inbound marketing in general, and they think that because they can't do that, they shouldn't do anything.
The reality is that this is just the start of the inbound marketing revolution.