Editor’s note: This is a guest post from Nick Rojas. Nick is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises on how best to manage their social media marketing and define their branding objectives. He reached out to BlogMutt and we worked together on this post. If you'd like to submit a guest post, please contact us.
To be successful with content marketing, absolutely mind-blowing content is a must today. The days of creating a lot of short articles in order to have an article for rank for every long-tail keyword are over. Instead, the strategy must shift from quantity to quality; create a few hero pieces that bring so much value that promoting is obvious.