Social media marketing is one of the most effective ways to successfully engage with your audience. However, as any social media marketing manager can tell you, posting to social pages enough to get traction takes up lots of time—no exaggeration, lots.
Many (dare we say most?) businesses aren't very productive and efficient about tasks such as posting consistently, increasing their following, and engaging with comments and questions. And if the efficiency isn't there, it becomes that much tougher to master it. There's a world of difference between using social media haphazardly and mastering it.
Editor’s note: This is a guest post from Nick Rojas. Nick is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises on how best to manage their social media marketing and define their branding objectives. He reached out to BlogMutt and we worked together on this post. If you'd like to submit a guest post, please contact us.
To be successful with content marketing, absolutely mind-blowing content is a must today. The days of creating a lot of short articles in order to have an article for rank for every long-tail keyword are over. Instead, the strategy must shift from quantity to quality; create a few hero pieces that bring so much value that promoting is obvious.
Well, once more HubSpot has outdone itself. Today, the company released its eighth annual report on the state of inbound marketing worldwide. As expected, this year's comprehensive report (download at the end of this post) is chock full of actionable statistics and concerns of the 2016 marketer, indicating the state of inbound marketing for not only businesses and agencies here in North America, but also across the globe.