Social media marketing is one of the most effective ways to successfully engage with your audience. However, as any social media marketing manager can tell you, posting to social pages enough to get traction takes up lots of time—no exaggeration, lots.
Many (dare we say most?) businesses aren't very productive and efficient about tasks such as posting consistently, increasing their following, and engaging with comments and questions. And if the efficiency isn't there, it becomes that much tougher to master it. There's a world of difference between using social media haphazardly and mastering it.