You’ve read many an evangelistic post on why a company has switched to a platform to reduce a pain point. The rinse-and-repeat, tried-and-true post formula of problem, rising action with searching out solutions, and the reaching of the promised land—a resolution and subsequent singing of a certain platform/interface/app's praises.
As I've slowly adopted and added Snapchat into my daily social media repertoire, I'm finding that it's harder and harder to manage all my networks: Snapchat, Facebook, Instagram, and Twitter (as well as chat services like WhatsApp) without losing my mind.
How to go viral on the internet isn't about one hacking strategy, or applicable to just one platform. It depends upon either a deep understanding of a single platform and developing content to fit, or a single, totally knock-it-out-of-the-park piece of content that people can't help but share.