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The Top 5 Challenges Small Business B2B Marketers Face

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Not only are we going to outline for you the top five challenges that small business B2B marketers face, but we're also going to tell you how to solve them.
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By
Scott Yates
April 28, 2015

FEATURED

How We Went From Unranked To The First Page For "Outsourced Blog Writing"

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A case study on how blog writing improved our keyword search ranking for "outsourced blog writing".
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By
Patrick Armitage
August 17, 2016

FEATURED

The Blogging Newbie’s Guide To Content Promotion Strategy (Part 1)

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A guide to content promotion strategy for blogging newbies, part 1 of 2. Includes six actionable tips make a beginner at blogging dangerous.
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By
Kali Greff
July 11, 2016

FEATURED

The Blogging Newbie's Guide To Content Promotion Strategy (Part 2)

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A guide to content promotion strategy for blogging newbies, part 2 of 2. Includes six actionable tips to take a content promotion beginner to advanced.
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By
Kali Greff
August 4, 2016

Your mom says you should follow us.

The Top 5 Challenges Small Business B2B Marketers Face

According to a study by the Content Marketing Institute of America, all B2B small-business marketers face the same basic challenges. Although there's a bit of wiggle room depending on each individual business, the top five challenges are fairly universal.

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BY Scott Yates
April 28, 2015

Paulo Coelho, Mindy Kaling, Martha Stewart, And Lauren Conrad Tell You Why To Buy Blog Posts

People use blogs for many different purposes. Some people want to increase sales, while others want to create a good company image. Individuals who write blogs often just want to be heard and to connect with others on the internet. Everyone wants to find fans and become popular in their own right. This is the reason why many celebrities have taken to blogging. And sometimes, they even write about the process of blogging. Here are a few celebrity quotes about blogging that might inspire you to buy blog posts.

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BY Scott Yates
March 4, 2015

Three Benefits Of Crowdsourcing

For the last decade or so, companies have been looking overseas, to India or China, for cheap labor. But now it doesn’t matter where the laborers are – they might be down the block, they might be in Indonesia – as long as they are connected to the network. (Wired)

Given the sharp uptick in crowdsourcing in many areas of business, the time has come to examine the trend in detail, sussing out the positives and negatives while determining how best to employ its benefits to your own particular branches of industry.

Three Benefits Of Crowdsourcing
1. Lower overhead. Companies who utilize crowdsourcing often do so via the internet, meaning that they do not need to provide the computers, paper goods, office space, and other tangible needs of the employees filling these roles. As a result, the company is able to pour more of its resources into other areas.

crowdsourcing Crowdsourcing is becoming more than just a popular trend. Businesses are harnessing the problem-solving powers of crowdsourcing.

2. Higher creativity. The maxim that "many hands make light work" applies to more than manual labor. Within a traditional team --- whether that team is marketing, sales, or management -- the number of ideas generated in a given team meeting is somewhat dependent on how many people are in attendance. Within the realm of crowdsourcing, since the only thing necessary for involvement is connection to a network, the number of people who can be involved in a project is almost limitless.

3. Greater symbiosis. Since the rules of supply-and-demand operate within crowdsourcing as well as they do outside of crowdsourcing, the back-and-forth benefits of positive conflict still apply. Since more people are often involved in the process, however, the results are greater.

With more and more companies turning to crowdsourcing to handle some of their more challenging tasks, the time has come to seriously consider this popular trend as a viable option for your business.

For more information on how you can harness the crowdsourcing powers of BlogMutt for your business blog, just contact us.


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BY Scott Yates
February 18, 2015

Why You Should Delegate Your Blogging Today!

small business tips Blogging got you down? Delegate!
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BY Grace Hirt
January 2, 2015

Small Business Tips: Inbound Marketing With A Trade-Show Booth

Everywhere you look online, you can find small business tips designed to help increase your business. Blogging, the right website content, and email marketing campaigns are all examples of inbound-marketing techniques that are recommended. However, those strategies are not the entire story: you also have to put yourself in front of the right people.

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BY Scott Yates
December 18, 2014

How To Keep Your Business Blog From Dying

IBM research found that 80 percent of those who begin a company blog never publish more than five posts. Bloggers start with big plans but other, more urgent tasks get in the way. (Huffington Post)

Are you one of those 80 percent who started blogging for your small business but stopped? Or are you one of those who is feeling the pain of not enough time and are afraid you might stop? If your blog has died or is in danger, please keep reading.

business blog We have three great ideas to keep your blog from going six feet under.

You know you need to blog. Statistics tell us that 61 percent of consumers have made purchases due to reading a blog and that small businesses with blogs generate 126 percent more leads than those small businesses that do not blog.

But tasks other than blogging always seem more urgent, and the blogging doesn't always get done. We'd like to help.

First, we suggest you have a notepad next to your computer and start a list of the questions you answer for customers. If you see that you are answering the same topic more than three times, put that as a keyword for a blog post. You can write the blog yourself with the answer you have given, or post that as a keyword for a blog to be written for you.

Second, we suggest you give your customers an opportunity via your webpage, email, or other means to give you suggestions for what they want to read on your blog. You will find that they have great suggestions for blogs you can write, or for topics you can have written for your blog.

Third, we suggest you hire a small business blogging service. A blogging service will ensure you receive quality blogs based on your keywords and suggestions.

Follow through on these three ideas to keep your blog going, so you don't end up in the 80 percent of people who stop blogging. Contact us today -- we love to talk about blogging.

 


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BY Scott Yates
December 17, 2014