IBM research found that 80 percent of those who begin a company blog never publish more than five posts. Bloggers start with big plans but other, more urgent tasks get in the way. (Huffington Post)
Are you one of those 80 percent who started blogging for your small business but stopped? Or are you one of those who is feeling the pain of not enough time and are afraid you might stop? If your blog has died or is in danger, please keep reading.
We have three great ideas to keep your blog from going six feet under.
You know you need to blog. Statistics tell us that 61 percent of consumers have made purchases due to reading a blog and that small businesses with blogs generate 126 percent more leads than those small businesses that do not blog.
But tasks other than blogging always seem more urgent, and the blogging doesn't always get done. We'd like to help.
First, we suggest you have a notepad next to your computer and start a list of the questions you answer for customers. If you see that you are answering the same topic more than three times, put that as a keyword for a blog post. You can write the blog yourself with the answer you have given, or post that as a keyword for a blog to be written for you.
Second, we suggest you give your customers an opportunity via your webpage, email, or other means to give you suggestions for what they want to read on your blog. You will find that they have great suggestions for blogs you can write, or for topics you can have written for your blog.
Third, we suggest you hire a small business blogging service. A blogging service will ensure you receive quality blogs based on your keywords and suggestions.
Follow through on these three ideas to keep your blog going, so you don't end up in the 80 percent of people who stop blogging. Contact us today -- we love to talk about blogging.