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LATEST

What Is Value-Added Content In Content Marketing? 7 Examples

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We explain what value-added content is in content marketing as well as dive into seven in-depth examples of true content value to get you motivated and inspired to create it for your own audience and customers.
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By
Casey Cline
August 8, 2018

FEATURED

Bring On Your Super-Niche, Boring, & Hyper-Specific Content

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We at BlogMutt don't consider any industries "boring" or any niche "too niche" when it comes to writing content, and our writers manage to surprise our internal BlogMutt team all the time with just how much they know about just about any topic under the sun. Here's our list of FAQs from very technical, niche, and "boring" customers.
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By
Kali Greff
December 12, 2017

FEATURED

Introducing BlogMutt's 2,000-Word Posts: Long-Form Content, Handpicked Writers

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Starting January 3, 2018, BlogMutt now offers long-form posts at 2,000-3,000 words, paired with exclusive handpicking of writers by our head of writers. Long-reads, rejoice!
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By
Kali Greff
January 24, 2018

FEATURED

From Zero To 15K Monthly Visitors: Owner Built Design & BlogMutt Complete

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Ready to ramp up your traffic generation? Grab your pen and take notes from Jim at Owner Built Design. Learn how he accelerated his website traffic and now yields 80 percent of new business from organic search engine results.
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By
Charlene Baker
June 29, 2018

What Is Value-Added Content In Content Marketing? 7 Examples

Editor’s Note: This post was originally published in November 2016. While added-value content is just as important as ever, the advice and examples were due for a refresh to be current for 2018.

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BY Casey Cline
August 8, 2018

More Than A Major: From Poetry Major To Niche Industry Writer

Whether you’re vetting writers for a company blog, or you’re ready to outsource work on a major piece—such as an ebook or white paper—you’re faced with a daunting task. You’ll need to find a writer who is able to establish authority and intelligence within your niche industry, and you’ll also have to find someone who is skilled enough to channel your voice and tone.

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BY Caroline Rideout
March 29, 2018

3 Tips For Creating A Rockstar Writing Team

“Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.” – Neil Patel

There is no denying the importance of high-quality content and what it can do for a brand. In fact, a small business with a consistently updated blog will see an average of 126% more leads than a small business without a blog. Website landing pages, email marketing, e-books, and newsletters also boost your brand reach and promote customer trust.

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BY Casey Cline
March 15, 2018

The Almost-Magic Formula For Getting Great Content Writing From Freelancers

Editor's Note: This post is co-written by Paul Zalewski, BlogMutt's head of marketing and Molly Krumholz, BlogMutt's head of freelance content writers. We teamed up because we think we have, together, a unique perspective and lots of experience looking at both fruitful and disappointing working relationships between businesses & marketing agencies and their freelance writers.


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BY Paul Zalewski
November 8, 2017

Keeping Your Blog Posts Fresh

This post was originally published in March, 2015, but we decided it was due for an update with fresh new material, recent BlogMutt features that make finding creative topics easier than ever, and up-to-date best practices. See, we take our own advice and keep things as fresh as possible.


How Getting Fresh Blog Posts From BlogMutt Is Like Bringing Your Own Lunch

blog-posts(Image above courtesy of one of the greatest Tumblr sites out there: http://saddesklunch.com)

 

“All of the articles were becoming repetitive” was the reason we lost a recent customer. Frankly, it always sucks to see a customer leave, especially when the problem is something so fixable.

Which begs the question: Do you bring your lunch from home? Stick with me here.

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BY Casey Cline
September 20, 2017

4 Powerful Techniques To De-Crappify Your Online Content

How many times have you been drawn in by an internet headline and have found yourself reading a post/page that's seriously lacking in depth? And how many times did you continue pushing yourself to read it all the way through, hoping that the post would surprise you with insight (any insight, darnit!) by the end? (I swear this is not one of those posts.)

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BY Kali Greff
August 10, 2017