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blogmutt, agencies

White Label Content Writing Service For Agencies

June 17, 2015

As agencies and marketing/advertising companies adapt and scale to meet the content demands of their clients, a white label content solution is the most efficient and scalable way to grow your copywriting offerings, and build up a book of recurring revenue business.

We're here to help with our white label content writing service for agencies.

Introducing BlogMutt's latest feature—a white label content solution for agencies and marketing companies to expand their services and meet the content needs of their clients. 

What is white label content?

White label content is original content developed by BlogMutt and its 10,000+ freelancers for agencies and marketing companies to re-sell to their clients. The "white label" means that your clients don't have to know that you've hired BlogMutt. They will only see your agency's name or custom domain in the URL, or if you prefer, a third-party, completely anonymous URL. 

How BlogMutt's white label content writing service for agencies works


BlogMutt writes new content

No two clients are alike. And as your clients ask for more blog content, the demands on your agency grow. 

As an agency, you can centralize, manage, and share your content with clients in one place. 

Content posted to agency's white label platform for client review

BlogMutt writes and sends you custom content for review and sharing with your clients on a white label platform. 

Client reviews, sends changes or approves

Now it's easier for a client to access their content queue and provide feedback, if necessary, prior to approval. 


Step-by-Step Instructions for Accessing & Editing Your Client's White Label Queue

1. Sign in and review your client-ready posts.

On your subscriptions dashboard, you will see a list of companies with posts in their queue. In this example, Client #3 has posts in their queue for your agency to review and organize.



2. Review your client's queue (e.g. Client #3).

Select a client from your subscriptions dashboard.



3. Edit and organize your client's queue. 

Within each client queue you can review, send revisions, or re-order the queue. The order of this queue will be mirrored in the white label queue for clients. Any changes to your client-facing queue must be done here. 



4. After reviewing and editing your client's queue, share the posts with your client. 

From your subscriptions dashboard, select "White Label".



5. From the 'White Label Settings' page, you can automatically generate a shareable link, set up a custom domain (not required), customize the look of the white label, and view your client-facing queue.



6. Access the white label queue for client review and approval.

Clicking either link will send you to each client's respective white label queue.



7. View the white label queue for client review and approval.

Review the white label queue or send to your client for review. 



8. Send the white label link to your client.

Just copy & paste from the URLs in the 'Customer List' to share with the appropriate client.

Once you send the shareable link to your clients, they have the ability to review the queue, send changes, or approve posts for publication. 


9. Creating a custom domain. 

You can also use a custom domain for sending the white label queue to clients. All it requires is making a DNS entry using your DNS provider. This is not required, but available for agencies to use at their discretion. 

Simply follow the instructions hyperlinked on your 'White Label Settings' page to create a custom domain (e.g. posts.acme.com) 

Please note: Custom domains will take anywhere between 5 minutes and ~1 hour to initially set up depending on how long the DNS record takes to propagate around the internet. 


Questions or Support?

We're always here to help and will be adding features to this white label solution. If you have feature suggestions, let us know. 

In the meantime, please feel free to contact us with questions.  







We eat our own dog food. It's true. We use BlogMutt's service for our own blog. The same writers that write for our clients write many of our blog posts—like this one. Any posts with an author named "BlogMutt" were written by a writer from our talent pool of 10,000+ US-based writers. We sure couldn't do it without them.