Two reasons: The world and the Internet.
First, the world.
More and more every day, people are learning about the world through the Internet, even for small, local or niche businesses. Blogging is one way of just letting people know not only what you do, but how you fit into the communities in which you operate.
Think of a really good salesperson that you know -- the great ones will tell you that they don't make the sale by talking about the product. Often they are just good at making small talk and chatting in a way that makes the buyer feel comfortable. Blogging is like that: small talk that's generally related to your business.
Now, if you are in a fashion shoe business and you write a bunch of posts about space exploration or violins, well, customers will look at you askance. But if you write about socks, pants, hats, handbags and general fashion trends, the customers will enjoy it for the small talk that it is.
Now, for the Internet reason:
Remember that old Gary Larson cartoon about what we say and what dogs hear?
Modern search engines are a little like that dog. They hear your words, but don't really understand all of them.
Now, a bunch of slimeballs tried to create robots that would talk to the dogs, and just say the dog names over and over, but the search engines are smart puppies, and they figured out the difference between robots talking and people talking.
That's why all the best marketing advice these days is that you blog regularly so that the internet will learn over time what you are all about. As long as you have real people -- either you or the real U.S. writers at BlogMutt -- doing the writing you'll be fine.
And you have to keep up with it. You could put up a site that's perfectly optimized for your keywords, and you still won't do as well as a similar company with a junky page, but a blog that gets new content regularly.
Yes. The writers will know about and study your site, and they will have a specific set of keywords that they will be working from when they write a post for you to look at.
Because we check using some pretty sophisticated software (we think it might have lasers or something).
It may be that BlogMutt is not for you. If your blog really is a reflection of you, and your business is based to some degree on your personality, then you should write your own blogs. For instance, actors, investors, and politicians should write their own blogs because their businesses are an extension of who they are.
Also BlogMutt is not designed for blogs where the blog is the business. If you are trying to build an audience based on your reporting and your writing, well, it should be your reporting and your writing.
But if you have a regular business selling a service or a product, and just use your blog for awareness in the same way that you might buy PPC adwords or buy space in a local newspaper, then it's important to blog all the time. If writing for you is a breeze and you have enough time to write blog posts every week, that's great. You should do that. If not, there's BlogMutt.
No. They are talking about two things that are banned, and to people unfamiliar with this universe those two might seem like what a blog is doing.
The two things are paid links, and spam blogs.
First, paid links: Regular links are a natural part of the connective tissue of the internet. What search engines -- and now the US federal government -- don't like are links that appear to be something helpful, but secretly are part of a paid transaction. You can have paid links, you just need to identify them as paid links. That's what Google does and why you see the little yellow flag that says "ads." Every time you see a that you are looking at a paid link. (With BlogMutt, we'll make sure that the posts we write for you follow all Google's rules and the Federal Trade Commission rules, primarily by not including any ads at all.)
The second thing banned is spam blogs. These are blogs set up for no other reason than to send lots of links to other sites. That is not what we do and we will make sure your blog posts do not fall into this category.
You've probably heard the old saying that people need to hear a name five times before they really remember it. If you can be on the search engine results page twice, you are two-fifths of the way there!
(Just to be clear, we do NOT guarantee that your organic rankings will improve if you blog. We suggest you follow all the guidelines from Google Webmaster Tools and from recognized marketing experts. What they generally say is that the best thing you can do is to blog regularly.)
Also, the numbers vary widely, but in general about 90 percent of the clicks on a search engine results page are on the organic side. It's fine to be on the advertising side, but if you actually do want people to click on your site you are better off on the organic, non-ad side of the results page.
One last thing: Nothing against Google, but you have to pay every time someone clicks on your ad. You don't have to pay anything when someone clicks on a non-ad link result on a search engine results page. With all the money you save, you can finally take that vacation to see the biggest paperclip collection in the world.
Believe it or not there are experts who will come to fisticuffs discussing this issue. The reality for most small- or medium-sized businesses is that it just doesn't matter too much.
• If you can build your own blog on your own site, that's great, but you will need to work a bit harder to make sure Google finds your site in the first place.
• If you build a blog on a blogging site, you will just need to do a very good job of ensuring that you link to your site from that blog. If you decide to hire BlogMutt (woof woof!!) we will make sure that every blog post has an appropriate number of links to your site, typically one to the home page, one to a contact page.
So, the most important thing is to blog... exactly where doesn't matter as much.
The writers can see several things, including your blog and your site, so they'll learn a lot from that. Together you and we here at BlogMutt will come up with a list of key words to work on, so they'll have that. If you have a list of your favorite sites on your site, we can use that to get inspiration from, too. In short, we'll have a number of tools in the toolbox to help the writers come up with posts that are interesting, relevant, and helpful.
One of the great parts about putting BlogMutt to work for you is that we work to make sure every blog post is doing everything you need it to do, and not doing what it shouldn't do. We'll be checking to make sure that the links go to your page, or to other interesting sites. They won't go to the sites that you tell us to avoid.
The reality for you in your small or medium-sized businesses is that while competition can be a threat, the biggest threat comes from a public that just doesn't know that you exist. That's what BlogMutt can help you fix.
It's true, the whole social media layer is now absolutely a part of the connective tissue of the internet. The problem is that you need to have something to say when you go on to one of those social networks. In addition to whatever you want to post on Facebook, you can choose to have your blog posts also update on your Facebook and Twitter accounts. You can choose if you want to do that or not, but it makes sense for you to do it because it will be new stuff to fill up those pipes.
It might be, it's hard to say for sure. Most blogs have a mix of all kinds of stuff so most readers probably won't notice. If you are really concerned about it, just set up a new blog, either on your site or on wordpress.com or something. Link to it from somewhere on your site, maybe your existing blog. Lots of companies have more than one blog. If you think it's bad to have more than one blog, well, you've clearly never seen this page with all of the dozens of official google blogs.
Yes. They'll be written by us, but our writer agreements make it very clear that every post that gets published belongs 100 percent to you. It can never be used again and no claim can ever be made on the content in the future. It's all yours.
Yes, you should. You should also get 60 minutes of exercise every day, and you should give at least 10 percent of your money to help the children. Or 20. Yes. 20. Think of the children, won't you? Oh, and you should eat more bran.
We can't help you with those other things, but we can help you write your blog posts. Writing is hard, and it's not for everyone. You are good at what you do in your business, and you hire what you can. You hire an accountant to help you with taxes because that's not what you do. You hire a lawn service to mow your grass because it doesn't make sense for you to do that. If your blogging is not getting done, you need BlogMutt.
It's up to you, of course. You could create a new entity with blog-posting privileges just called "staff." You could turn off the attribution. You can just post them under your own name, we won't mind. Whatever solution you pick won't make any difference, really, to your readers or to Google.
Look, we like dogs, especially mutts. Our writers are not prima dona show dogs who are all high maintenance and aren't especially good at doing anything. Our writers are a lovable mix of knowledge workers who just happen to be pretty good at writing and they like the flexibility of working in their own home on their own schedule. It's hard to find jobs as writers these days, so for some of our writers this is a way to get paid for doing something they enjoy.
Well, not to be too crass about it, but for money. Some people enjoy writing, and they are good at it, they just can't make much money writing. They can set up their own blog and write about whatever they want, but they probably won't make money on that. They can write for some place like Suite101, Associated Content, Examiner or others, and they might make a little money, but it's not all that reliable and it's a little mysterious how the system works so the writers never know for sure how much they get paid. With writers who are part of the BlogMutt pack, they know that if their post gets picked by you, the site owner, they will for sure get paid and they know exactly how much. So, their goals are aligned with yours: to write the best possible post that works best for you.
You can get a refund. If you get no posts, you'll get a refund automatically. If you don't like the posts, you just have to ask for a refund and as long as you didn't publish the posts, we'll give you a refund. Our full refund policy is here.
Yes, if you add that to your plan. We have a few additional services, but a photo with the post is the most popular.
It depends on which subscription you're signed up for. If you get the shortest subscription (250+ words), the posts are typically about 300-400 words. Sometimes a bit shorter or longer, but generally in that range. We also offer 600+, 900+, and 1200+ word subscription levels.
Absolutely! You can request edits for any blog post that’s in your queue. You just check the check-box that says "editing requested" and then describe the changes you want made.
Yes. The blog posts are 100 percent yours; the writer has no ownership claim to them, and you can do with them whatever you want. You can edit them, put photos with them, put them in a newsletter, whatever you want.
No problem! Many customers ask for more. Depending on the plan you're signed up for, extra blogs cost $19 each on the Micro Plan, $18 each on the Small Plan, $17 each on the Medium Plan, and $16 each on the Large Plan. Each of these is a discount from the normal price.
We keep our clients confidential. This is something you'll appreciate when your mother compliments you on the great writing on your site!
But you can see lots of examples of Blogmutt writing on our own blog.
Those posts are written by Blogmutt writers about us, but it's exactly the quality, the length and the general feel of the posts you'd get from us about you and your industry.
And we have some more specific samples you can download anytime from our home page.
You sign up with a credit card and pay for your first month.
We'll then send you a note every Wednesday with the posts that have been written just for you. On Thursday, if you haven't taken it already, we'll automatically send you the top post in your queue by email.
Then on the day of the month that you signed up, we'll bill your credit card again and send you a receipt.
If the unthinkable happens and you want to leave BlogMutt and turn off the flow of posts, you can do that with two clicks.
No. We’re just month-to-month with the billing. So if you want to try us for a month and see if it works for you, go for it! Almost all of our customers love us and stay forever, so that's why we encourage you to just try it.
Absolutely. We've got a whole FAQ just for agencies here.
And you can also manage multiple clients under one log-in.
There's more information on this page.