Two reasons: The world and the Internet.
First, the world.
More and more every day, people are learning about the world through the Internet, even for small, local or niche businesses. Blogging is one way of just letting people know not only what you do, but how you fit into the communities in which you operate.
Think of a really good salesperson that you know -- the great ones will tell you that they don't make the sale by talking about the product. Often they are just good at making small talk and chatting in a way that makes the buyer feel comfortable. Blogging is like that: small talk that's generally related to your business.
Now, if you are in a fashion shoe business and you write a bunch of posts about space exploration or violins, well, customers will look at you askance. But if you write about socks, pants, hats, handbags and general fashion trends, the customers will enjoy it for the small talk that it is.
Now, for the Internet reason:
Remember that old Gary Larson cartoon about what we say and what dogs hear?
Modern search engines are a little like that dog. They hear your words, but don't really understand all of them.
Now, a bunch of slimeballs tried to create robots that would talk to the dogs, and just say the dog names over and over, but the search engines are smart puppies, and they figured out the difference between robots talking and people talking.
That's why all the best marketing advice these days is that you blog regularly so that the internet will learn over time what you are all about. As long as you have real people -- either you or the real U.S. writers at BlogMutt -- doing the writing you'll be fine.
And you have to keep up with it. You could put up a site that's perfectly optimized for your keywords, and you still won't do as well as a similar company with a junky page, but a blog that gets new content regularly.
Yes. All of our content is exclusively written for one client, and when you accept a piece of content in the BlogMutt system, you'll receive fully copyright control.
We take plagiarism incredibly seriously, because we know how damaging it can be to a brand. BlogMutt employs a 3-pronged approach to catch plagiarism before content ever gets to a client.
First, we use the most advanced anti-plagiarism software on the market, which scans every piece of content written by one of our writers and compares it to millions and millions of pages on the internet to check for duplicate content. Second, all of our writers sign a plagiarism pledge when becoming a BlogMutt writer. We employ a strict no tolerance policy, and any writer who violates the policy is permananty removed from our system. Finally, we use a proprietary internal system, layered on top of the first two processes, that provides an extra layer of security. We keep this system under wraps to make it more difficult to evade.
There's absolutely a personal element to content creation, and as a result, outsourcing content creation can feel unnatural and overwhelming. But it can be done. At BlogMutt, we've written for thousands of businesses in a huge variety of industries. Our crowdsourcing model helps - we've got thousands of writers, and our goal is to help you find a small handful of them who understand your industry and your business and have a style that feels great to you.
With the BlogMutt platform, if a piece of content doesn't feel right for your tone, you can request edits or decline it, and you'll get a different piece from a different writer, for free.
All this isn't to say we can do it all, or do it all with no input from you. If you're working on deeply personal content, or content that's very specific to your products, you may want to keep that in house, or have our writers do a draft for you but expect to need to edit it.
If you have questions about whether we can write for you, don't hesitate to reach out - firstname.lastname@example.org.
No. They are talking about two things that are banned, and to people unfamiliar with this universe those two might seem like what a blog is doing.
The two things are paid links, and spam blogs.
First, paid links: Regular links are a natural part of the connective tissue of the internet. What search engines -- and now the US federal government -- don't like are links that appear to be something helpful, but secretly are part of a paid transaction. You can have paid links, you just need to identify them as paid links. That's what Google does and why you see the little yellow flag that says "ads." Every time you see a that you are looking at a paid link. (With BlogMutt, we'll make sure that the posts we write for you follow all Google's rules and the Federal Trade Commission rules, primarily by not including any ads at all.)
The second thing banned is spam blogs. These are blogs set up for no other reason than to send lots of links to other sites. That is not what we do and we will make sure your blog posts do not fall into this category.
You've probably heard the old saying that people need to hear a name five times before they really remember it. If you can be on the search engine results page twice, you are two-fifths of the way there!
(Just to be clear, we do NOT guarantee that your organic rankings will improve if you blog. We suggest you follow all the guidelines from Google Webmaster Tools and from recognized marketing experts. What they generally say is that the best thing you can do is to blog regularly.)
Also, the numbers vary widely, but in general about 90 percent of the clicks on a search engine results page are on the organic side. It's fine to be on the advertising side, but if you actually do want people to click on your site you are better off on the organic, non-ad side of the results page.
One last thing: Nothing against Google, but you have to pay every time someone clicks on your ad. You don't have to pay anything when someone clicks on a non-ad link result on a search engine results page. With all the money you save, you can finally take that vacation to see the biggest paperclip collection in the world.
Believe it or not there are experts who will come to fisticuffs discussing this issue. The reality for most small- or medium-sized businesses is that it just doesn't matter too much.
• If you can build your own blog on your own site, that's great, but you will need to work a bit harder to make sure Google finds your site in the first place.
• If you build a blog on a blogging site, you will just need to do a very good job of ensuring that you link to your site from that blog. If you decide to hire BlogMutt (woof woof!!) we will make sure that every blog post has an appropriate number of links to your site, typically one to the home page, one to a contact page.
So, the most important thing is to blog... exactly where doesn't matter as much.
When you sign up for BlogMutt, you'll include links to your website and your blog (if you have one already). Our writers will look at both of these resources to figure out how to write for you. You'll also have the opportunity to share other content you think is exceptional with our writers. In short, we'll have a number of tools in the toolbox to help the writers come up with posts that are interesting, relevant, and helpful.
One of the great parts about putting BlogMutt to work for you is that we work to make sure every blog post is doing everything you need it to do, and not doing what it shouldn't do. We'll be checking to make sure that the links go to your page, or to other interesting sites. They won't go to the sites that you tell us to avoid.
The reality for you in your small or medium-sized businesses is that while competition can be a threat, the biggest threat comes from a public that just doesn't know that you exist. That's what BlogMutt can help you fix.
It's true, the whole social media layer is now absolutely a part of the connective tissue of the internet. The problem is that you need to have something to say when you go on to one of those social networks. In addition to whatever you want to post on Facebook, you can choose to have your blog posts also update on your Facebook and Twitter accounts. You can choose if you want to do that or not, but it makes sense for you to do it because it will be new stuff to fill up those pipes.
It might be, it's hard to say for sure. Most blogs have a mix of all kinds of stuff so most readers probably won't notice. If you are really concerned about it, just set up a new blog, either on your site or on wordpress.com or something. Link to it from somewhere on your site, maybe your existing blog. Lots of companies have more than one blog. If you think it's bad to have more than one blog, well, you've clearly never seen this page with all of the dozens of official google blogs.
Yes. They'll be written by us, but our writer agreements make it very clear that every post that gets purchased in our system belongs 100 percent to you. It can never be used again and no claim can ever be made on the content in the future. It's all yours.
Yes, you should. You should also get 60 minutes of exercise every day, and you should give at least 10 percent of your money to help the children. Or 20. Yes. 20. Think of the children, won't you? Oh, and you should eat more bran.
We can't help you with those other things, but we can help you write your blog posts. Writing is hard, and it's not for everyone. You are good at what you do in your business, and you hire what you can. You hire an accountant to help you with taxes because that's not what you do. You hire a lawn service to mow your grass because it doesn't make sense for you to do that. If your blogging is not getting done, you need BlogMutt.
Yes. Our onboarding process includes a section dedicated to informaiton you'd like to share with our writers, and this is a great place to include a list of competitors, point out our writers shouldn't link to Wikipedia, Amazon, or anywhere else you'd like to avoid.
It's up to you, of course. You could create a new entity with blog-posting privileges just called "staff." You could turn off the attribution. You can just post them under your own name, we won't mind. Whatever solution you pick won't make any difference, really, to your readers or to Google.
Our writers are a mix of knowledge workers who just happen to be pretty good at writing and they like the flexibility of working in their own home on their own schedule. It's hard to find jobs as writers these days, so for some of our writers this is a way to get paid for doing something they enjoy.
All BlogMutt writers are based in the U.S., are native English speakers, and pass a series of very difficult writing and grammar tests.
Well, not to be too crass about it, but for money. Some people enjoy writing, and they are good at it, they just can't make much money writing. They can set up their own blog and write about whatever they want, but they probably won't make money on that. They can write for some place like Suite101, Associated Content, Examiner or others, and they might make a little money, but it's not all that reliable and it's a little mysterious how the system works so the writers never know for sure how much they get paid. With writers who are part of the BlogMutt pack, they know that if their post gets picked by you, the site owner, they will for sure get paid and they know exactly how much. So, their goals are aligned with yours: to write the best possible post that works best for you.
You can get a refund. If you get no posts, you'll get a refund automatically. If you don't like the posts, you just have to ask for a refund and as long as you didn't publish the posts, we'll give you a refund. Our full refund policy is here.
It depends on which subscription you're signed up for. If you get the shortest subscription (300+ words), the posts are typically about 300-400 words. Sometimes a bit shorter or longer, but generally in that range. We also offer 600+, 1,000+, and 1,500+ word subscription levels. If you're looking for a super-specific length, you can also choose a custom word length.
Absolutely! You can request edits for any blog post that’s in your queue. You just check the check-box that says "editing requested" and then describe the changes you want made. Unlimited rounds of edits are included for free in your subscription.
Yes. The blog posts are 100 percent yours; the writer has no ownership claim to them, and you can do with them whatever you want. You can edit them, put photos with them, put them in a newsletter, whatever you want.
We keep our clients confidential. This is something you'll appreciate when your mother compliments you on the great writing on your site!
But you can see lots of examples of BlogMutt writing on our own blog tagged with "sample post". Each one was written by a BlogMutt writer, and if you keep scrolling, you'll see hundreds of samples from dozens of industries!
Those posts are written by BlogMutt writers about us, but it's exactly the quality, the length and the general feel of the posts you'd get from us about you and your industry.
And you can request samples specific to your industry anytime here.
You sign up with a credit card and pay for your first month.
Then on the day of the month that you signed up, we'll bill your credit card again and send you a receipt.
If the unthinkable happens and you want to leave BlogMutt and turn off the flow of posts, you can do that with two clicks.
No. We’re just month-to-month with the billing. So if you want to try us for a month and see if it works for you, go for it! If you love what you're getting and are ready to commit to content marketing for the long haul, you can switch to one of our annual plans. While this does come with a 12-month contract, it also comes with a discount. Or, if you prefer flexibility, stick with month-to-month as long as you like.
Absolutely. You can see how it all works just for agencies here.
And you can also manage multiple clients under one log-in, use a system built for agencies managing content creation for multiple clients, and utilize our white label solution to share content with your clients before you purchase it.
If you want to go deeper, we're happy to give you a demo.