About us

Our philosophy

Content marketing is the foundation of successful businesses and agencies today. But content means writing. And writing means time, resources, and talent that most companies simply don’t have. Just consider all the out-of-date company blogs that litter the internet.

We try to make the content part of your marketing easier and simpler than ever. Content marketing starts with a blog that’s current, drives traffic and creates value. We’re helping our customers get there. One blog post at a time.


The whole BlogMutt pack outside our Boulder, CO office, complete with our actual mutts Sheba, Moe, and Ollie.

Our team


Steve Pockross

[CEO] As CEO, Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to not only running the business of BlogMutt, but also setting the culture, vision, and purpose of the team. Steve was part of the early management team at crowdsourcing pioneer LiveOps and has previously led five crowdsourcing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys.


Wade Green

[CTO, Founder] Wade, the tech leader at BlogMutt, has been a fixture in the tech scene in Boulder for years. He started out as a tech puppy working for Accenture, and moved on to various technical consulting roles in telecom before joining a startup in 2000. Wade later worked with Scott on MyTrafficNews and LegislativeDatabase, with a stint at Abacus/Epsilon in between.

Paul Zalewski

[Vice President, Marketing] Paul runs marketing at BlogMutt and is a self-proclaimed digital marketing and SEO nerd. When he's not helping people who need BlogMutt services find us, he enjoys spending time with his wife and two daughters and writing. And his prerequisite I-live-in-Colorado activity is snowboarding.

Reid Lynch

[Senior Director, Engineering] Reid is our senior director of engineering. His work in making the site and the entire service run better is simply magical. He has a computer science degree and experience building crowdsourcing platforms. On top of all that, he comes from a newspaper family, so he understands the BlogMutt editorial mindset.

Zoe Treeson

[Director, Operations] When customers come to BlogMutt, they’re seeking to develop their online brand story. Zoe knows stories. As our director of operations, she unites her business degree with her background in film to ensure that our customers tell their most compelling stories through our platform. Outside of the office, Zoe does all the Boulder things—hiking, cycling, running. Only her complete disinterest in snow activities differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.

Kali Greff

[Marketing Manager] Kali writes and markets (yes, verb) at BlogMutt. Whether that's a blog post, an email subject line, social media update, or a lousy bio like this one, if you've been around BlogMutt you've likely seen some letters she's thrown together. She loves helping get the word out about BlogMutt to connect all sorts of folks with great content to successfully market their unique businesses. Apart from BlogMutt, she's really passionate about puns, foreign languages, Colorado at large, staying active, and her own rascally little mutt.

Max Harris

[Software Engineer] Max is a developer at BlogMutt. He has a degree in computer science and has worked at startups and big enterprise operations, and has decided the startup life is the life for him. You'll never see his best work up close, you'll just see that the site runs like a dream for you. That's Max's doing. He loves all Colorado activities — skiing, etc. — and has two dogs. Not mutts, but that's OK with us.

Molly Krumholz

[Manager of Writer Operations & Data] Molly works with BlogMutt's amazing community of writers to create an environment of respect, support, and awesome content. She loves to solve logic puzzles and argue about semantics. In her free time, she is most often found climbing rocks, running trails, or split-boarding in the Rocky Mountains. 

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Sara White

[Support Specialist] Sara works with our customers and writers get the most out of the BlogMutt platform and to answer any questions they may have about BlogMutt’s services. She has a degree in business management and economics. Outside of the office, Sara loves solving jigsaw puzzles and knitting. She also enjoys hiking, skiing, and running.


Caroline Rideout

[Client Services] Caroline does sales and marketing at BlogMutt and was previously a content strategist at a digital marketing agency. With over five years of SEO and content marketing experience, she’s thrilled to be bringing her expertise to BlogMutt’s diverse customer base. When she’s not in the office, you can find Caroline painting outdoors, perusing her favorite volumes of poetry, or fawning over other people's' mutts. Having recently moved from Hawaii to Colorado, Caroline is also in the process of trading in her surfboards for ski boots.