by Simon Stuchlik
You hear it from marketers everywhere: blogging can significantly improve your digital marketing success. From drawing people to your site to establishing thought leadership in your industry, an active business blog is the engine that makes your digital efforts go.
But especially if you are not experienced in digital marketing, you might worry that your blogs are not attracting the visitors necessary to make a tangible difference. In many ways, blogging seems like sending a message in a bottle: you may send fantastic content into the wide reaches of the internet, but don't have any idea (or any reliable way of finding out) whether that message actually reaches its intended audience.
Of course, despite the fact that you might be unaware of your readership or concerned that no one's reading your posts, you don't have to worry about it. Just keep posting.
Even with minimal readership, the benefits of blogging regularly are undeniable.