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Insurance Sample Post: Why Selling Life Insurance Is A Win-Win

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The company behind this 1,504-word sample post is intended to be an insurance company with the specific objective of recruiting life insurance agents (specifically of millennial age) through thought leadership content. This article isn't meant to be a hard sell, but instead openly shares the advantages and disadvantages of selling life insurance.
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By
BlogMutt
September 21, 2018

FEATURED

Bring On Your Super-Niche, Boring, & Hyper-Specific Content

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We at BlogMutt don't consider any industries "boring" or any niche "too niche" when it comes to writing content, and our writers manage to surprise our internal BlogMutt team all the time with just how much they know about just about any topic under the sun. Here's our list of FAQs from very technical, niche, and "boring" customers.
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By
Kali Greff
December 12, 2017

FEATURED

Introducing BlogMutt's 2,000-Word Posts: Long-Form Content, Handpicked Writers

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Starting January 3, 2018, BlogMutt now offers long-form posts at 2,000-3,000 words, paired with exclusive handpicking of writers by our head of writers. Long-reads, rejoice!
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By
Kali Greff
January 24, 2018

FEATURED

From Zero To 15K Monthly Visitors: Owner Built Design & BlogMutt Complete

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Ready to ramp up your traffic generation? Grab your pen and take notes from Jim at Owner Built Design. Learn how he accelerated his website traffic and now yields 80 percent of new business from organic search engine results.
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By
Charlene Baker
June 29, 2018

Insurance Sample Post: Why Selling Life Insurance Is A Win-Win

The company behind this 1,504-word sample post is intended to be an insurance company with the specific objective of recruiting life insurance agents through thought leadership content. This article isn't meant to be a hard sell, but instead openly shares the advantages and disadvantages of selling life insurance.

The post's author is Lauren B., who is suited to discuss this topic because she has life insurance and is a firm believer in the product, and further, the audience this fictional company is targeting are millennials looking for a rewarding career. Being a millennial herself, Lauren can easily occupy the mindspace of the fictional client's intended audience.

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BY BlogMutt
September 21, 2018

Plumbing Sample Post: 3 Frequent Sources of Water Heater Damage

This comprehensive, 1042-word plumbing sample post was created by BlogMutt writer Evan M. Evan is a Brooklyn-based writer with over five years of experience crafting quality marketing and SEO content for businesses within the home improvement and service industries. Through in-depth research and crystal-clear writing, he seeks to convey the authority and expertise of a particular client, while also providing accessible and useful information to readers. His sample post showcases his knowledge about plumbing and home maintenance, while also educating readers about how to care for their water heaters.

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BY BlogMutt
September 14, 2018

Everything you want to know about startups, you can learn from flying discs

Last month, my team Chupacabra competed in the U.S. Ultimate Frisbee National Championships outside of Chicago. I hadn’t been there since my first trip in 1992 with my college team Nietzch Factor. Of course, I now play Grandmasters-level Ultimate (a euphemism for old and tight-in-the-hamstrings), but a friend of mine looked it up at USA Ultimate and found that my hiatus between national tournaments was the fourth longest in ultimate history. I’ll never make the record books for athletic feats of prowess, but, I’ll take any record I can get at this point. And I’m just thrilled to still be playing.

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BY Steve Pockross
September 6, 2018

Engineering Sample Post: How To Choose The Best CNC Bit

This 1,050-word sample post was created by BlogMutt writer Grace S., whose freelance writing career has spanned more than seven years. Her experience writing for contracting and manufacturing clients makes her a great fit for this technical sample post. Along with writing for engineering clients, Grace writes in the areas of education, business topics of all kinds, health, marketing, decorating, design, music, entertainment, gardening, alternative medicine, retail, product description, culture, crafting, and more.

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BY BlogMutt
August 31, 2018

How Internal and External Links Help Your Blog Strategy (& How To Tell The Difference)

Editor’s Note: This post was originally published in August 2017. While much of the information about internal and external links remains relevant, it was time to update for current best practices, as well as to reflect a few changes in the BlogMutt platform.


 

Even if you’re brand new to SEO-optimizing your blog posts, you’ve probably heard that it’s good to include links in your posts. While it’s definitely true that high quality links can make your post more authoritative and useful to your readers and help give your search engine results a rankings boost at the same time, there is more to it than just linking to whatever posts seem relevant.

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BY Casey Cline
August 30, 2018

Marketing & Advertising Sample Post: Is Your Content Voice Off-Key...& Off The Mark?

You're a marketing agency offering website development and digital consulting services. You may have a client who's only recently learned value of business blogging, and who may have purchased "off the shelf" content—if he's launched a blog at all. How will you convince him that brand identity and customer confidence depends on continuity, relatability, and trust? 

Help your client understand the importance of creating the right voice in a demonstrative post like this 1,860-word one, and show him that your agency is their best resource for custom-crafted content. And shhhh... you don't have to let him know that BlogMutt is yours. 

We asked BlogMutt writer Michelle H. to write this post because she's got an instinct for adapting her writer's voice to a broad spectrum of subjects. Her executive-level B2B customers swear she's seasoned in their specific industries. Grief counselors, biohazard abatement companies, and other clients who require a compassionate and informative approach use her as their go-to copywriter.

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BY BlogMutt
August 24, 2018