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Apple Knows Blogging Beats Adtech—Here's Why

Posted by Scott Yates
Sep 2, 2015 7:40:00 AM

by Diane Stresing

Naturally, we are convinced that blogging is a solid way to build traffic, increase leads, and further the conversion process of turning prospects into customers. That's what we do.

But we are small, and we know the tech and advertising world is more likely to listen to Apple than to us. And with the release of iOS 9, it appears that Apple has something to say about adtech, privacy, how search will work, and how consumers and companies will interact on the web going forward.

The bottom line? If you weren't convinced that blogging beats adtech before, Apple's iOS 9 will probably convince you. 

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Topics: content marketing, advertising

It’s Hip to Be Square: Instagram Has Made a Mistake by Straying from 640x640

Posted by Kali Greff
Sep 1, 2015 10:02:00 AM

News broke last Thursday, August 27, that Instagram opened its format to include landscape- and portrait-oriented photos and videos, in addition to the original Insta tried-and-true square.
 
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Topics: marketing, social media

A Freelance Nomad: How to Make Money Writing From the Road

Posted by April Bohnert
Aug 31, 2015 8:00:00 AM

Ever since I was a little girl, I have loved to travel. Something about stepping out of a car or plane into an unfamiliar place captivated my heart early on. Over the years, travel has become a passion (some may even say addiction) of mine. Travel is exciting and challenging, and in my experience, has been a catalyst for some of my most profound growth and learning.

...And, well, it’s also just really fun.

The only problem with travel is that it costs money. The longer you travel, the more money you need. The more money you need, the longer you have to work and save.

But the truth is, there is another way, a way to have the freedom and adventure you dream of, while earning the money you need to make it a reality.  

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Topics: freelance writing

Donald Trump Is Wrong About This, Too: It's One Space After a Period

Posted by Scott Yates
Aug 28, 2015 8:12:00 AM

There's been a war raging across the Internet for decades. A war without end, where battles are bloody and the stakes dire. What set it off? People like Donald Trump, since you asked.

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How To Measure Blog ROI

Posted by BlogMutt
Aug 27, 2015 9:42:00 AM

This is the sixth and final blog post in our series on "How To Measure Blog Success."

Do you have a question about blogging that we should answer? Send us a Tweet or shoot us a note and we'll answer it as best we can.  

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Topics: blogging tips

An Art, No Longer a Science: The Most Important Trends in SEO Right Now

Posted by BlogMutt
Aug 26, 2015 8:00:00 AM
 
by Simon Stuchlik
 
Gone are the days when being a search engine optimization expert meant taking deep dives into your website's code. Some of the most important trends in SEO right now emphasize the importance of relevant content over technical know-how.

That and other insights were the results of a recent survey, in which marketing experts detailed where we stand in terms of search engine optimization and where the field is heading in the near future. 
 
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Topics: marketing, seo content creation

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