It’s a new year and a perfect time to dedicate (or rededicate) yourself to your content marketing strategy. So you took the leap and started blogging. Go you!
Like for your other resolutions for the new year, the first couple weeks probably seemed like a piece of cake. You're motivated and inspired. The ideas are flowing, and you're feeling ready to take on 2017. But do you know what you’ll publish next week? Or the next? How about next month?
Despite your current enthusiasm, the truth is that, to maintain a consistent and successful blogging strategy all year long, you need an actual plan.