Editor's Note: this post was originally published in November 2015 but has been updated and refreshed in July of 2017. While the main idea—that blogging is important for small businesses even when your readership is small—remains as true as ever, we wanted to update some of the stats and details to be as accurate and timely as possible.
By Simon Stuchlik
It's one of the main lessons marketers teach small business owners: blogging can significantly improve your digital marketing success. From drawing people to your site to establishing thought leadership in your industry, an active business blog is the engine that drives your digital efforts.
But especially if you are not experienced in digital marketing, you might worry that your blogs are not attracting the visitors necessary to make a tangible difference. How blogs help business when you have few readers can seem like a huge mystery. Blogging seems like sending a message in a bottle at first: you may send fantastic content into the wide reaches of the internet, but don't have any idea (or any reliable way of finding out) whether that message actually reaches its intended audience.
While you might not have a clear grasp of your readership and reach right now, or even feel worried that no one's even reading your posts, in reality you actually don't have to worry about these details. Just keep posting.
Even with minimal readership, the benefits of how blogs help business are undeniable. So, exactly how do blogs work to build your business? Let's dive in a little deeper.