Editor's note: Patrick Panuncillon is a digital marketing expert and CEO of Linkvista Digital Inc., a Philippine-based company who hosts outsourced projects of web development, content and Google maps marketing, and SEO. He and his skilled team of web leaders help their global partners reach their business and fullest potential through advanced digital marketing techniques and methodologies. He reached out to BlogMutt and we worked together on this post. If you'd like to submit a guest post, please contact us.
Have you heard the latest buzz? "The whole caboodle is content writing," they said. Too much hyperbole and hearsay make it difficult to learn content marketing; that's why it's hard to pick out the right content from a lousy clickbaited post. Let us focus on identifying the right guide for you, a content marketing for beginners.
An easy guide with reliable information about content writing is useful if you're just about to start with digital marketing or local maps marketing. For beginners, fundamentals are important to master the strategies for or the ups and downs of content marketing. Here's a valuable guide for all newbies.
Before everything else, let us discuss what content marketing means. Well, when we talk about the creation, publication, and distribution of ideas for targeted viewers online, we call that content marketing. Though they might look similar, content marketing is not the same as other online marketing like SEO, social media, and Google maps marketing, yet they are all connected. Users are mostly on the web because of the content they see online, which SEO and social media marketers try to link to different sites and platforms.
That's why "the whole shebang" of areas of marketing online is content writing. Most internet users will not just limit themselves to viewing photos or videos alone. They are also interested in written content to inform decisions. So, in other words, the be-all and end-all of marketing is content—no more, no less.
Some companies find it hard to allot a portion of their budget to content marketing, or even maps marketing because they have difficulty understanding their advantages. Encouraging people to appreciate your business is great, but results are sometimes foggy. Well, it helps to know just how much benefits we can generate from content marketing. If we want to find out who is the best at Google maps marketing, let's begin with the intangibles. These are marketing benefits that some people believe are not important just because they can't measure the outcome right away.
Content you create gives viewers something to talk about. When they mention you, they're educating each other about your company and some useful recommendations and feedback. This word of mouth is marketing gold.
1. Respect & Positive Regard for the Industry
When you write content, make sure it's quality and good advice. There is no match for content that is brimming with knowledge. At the end of the day, an audience will appreciate your site, and that may build integrity and respect for you as a content writer.
Great content builds trust and is certainly an investment, paying off in big profits for you later on. The integrity and respect you gain transfers to your brand, making customers most likely to choose you over the competition.
2. Indirect Customer Conversions
"What a fantastic post! I'd never even heard of this company before. And they publish other brands too? I wonder how much would it be to buy one?"
An informative, in-depth piece of content that can gain prospective customers' appreciation and trust can make them buy your product. You know what that means. It's likely that they'll be making purchases shortly.
Campaigns are built on content marketing. Content creation turns you into a friendly marketer, an opportunity to establish collaboration with not only external visitors to your website, but also other team members you don't talk to often enough.
Pair up with design/UX in creating fabulous illustrations or work with engineers for a better content display online. When it comes to the promotion of your content, social and community teams can do the job. A little help from here and there among your team is just the beginning, and you can expect high awards in the end.
A few benefits are easier to measure, and these are the tangible results. Here are some examples.
1. Site Traffic
Traffic is a tangible benefit, and it is one of the most important measurements. Creating exceptional content gathers an audience to your site, and hopefully, they'll be fostered as a lead and easily find details about your products or services from there.
2. Improve SEO
Content benefits SEO in so many innumerable ways. A good piece of content attracts editorial links, which clue-in Google to your importance and authority. Google can also crawl your content, gathering data about what your company is working with, and giving your site the "thumbs-up" for useful information, including answers to a slew of queries.
Well, the list goes on and on, and it just boils down to this question: if there's no content, what is left to optimize on search engines?
3. Direct Customer Conversion
A wonderful product description that resonates with clients will have a unique value to them, also causing customers to enjoy your site and associate positive feelings with your brand.
4. Flywheel Marketing
The benefits that you get from content marketing don't show up immediately. Just like a wheel, it takes effort to push the cart to keep the wheel rolling. But when the wheel starts turning and gathers momentum, there's no stopping it, thus flywheel marketing.
You might not see the outcome of your efforts yet, but in time, the results will overflow.
If a decision-maker is hesitant about the value of content marketing, let them see for themselves the perks, which are:
Be straightforward and realistic about the outcome or what to expect from content marketing. Avoid expecting that customers will come en masse and buy big just by reading blog posts.
Some business owners might be afraid their industry is not sexy enough to sell. It's baloney to think this. The real challenge is how to convince decision-makers that the content marketing can be clever, for any industry.
Of course, this is a big YES!
If you don't have enough financial resources to create lots of content, focus on content known as "evergreen," which require minor maintenance over time but can become a valuable, timeless reference for companies.
So, going back to our most important question, is engaging in content marketing appropriate for business?
Undoubtedly yes! And you're now into it without even noticing. Bolster your efforts, and it will help you achieve your goals in the long run.
We eat our own dog food. It's true. We use BlogMutt's service for our own blog. The same writers that write for our clients write many of our blog posts—like this one. Any posts with an author named "BlogMutt" were written by a writer from our talent pool of 10,000+ US-based writers. We sure couldn't do it without them.