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How To Know What To Blog About: 50 Ready-To-Go Ideas

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Struggling to generate fresh, creative, and insightful blog content week after week? We’ve all been there. The content fatigue that arises from constantly trying to think up new topics to blog about is all too familiar.

Even at BlogMutt, where we’re in the business of blogging, we can grow tired of keeping our own blog fresh, interesting, and packed full of new topics.

That’s why we’ve made it a point these last few years to give you some topic generator tools and blog tips to ensure your blog never flags when it comes to awesome content. That’s also why we’re putting together our master guide to coming up with great blog ideas: 50 content ideas to keep your writer’s block at bay! Some of these are new, some we’ve covered before, but all of them are tried and tested by yours truly.

50 ready-to-go ideas when you don’t know what to blog about

  1. HubSpot Topic Generator. If you have a few primary keywords you’d like to target this month, you can type those into HubSpot’s Topic Generator tool and immediately receive a few topic ideas.
  2. Keyword research. Lucky for you, we’ve written a whole blog post on how keyword research serves as great fodder for new content. As you explore what keywords your customers are using to find you or your competitors, you may just find a great question to answer in a blog post.
  3. Speak to the season. Do you have an upcoming event or sale for the season? Do your product offerings change with the changing seasons—for example, an exterminator who sees different bugs in the fall than in the spring and summer (and therefore will offer slightly varied services for each).
  4. Post excerpts or teasers. Describe something that is in the works or take excerpts from an upcoming article or product piece. This is also a chance to solicit feedback about your plans and drive up downloads when you release the final product.
  5. Get motivational. Give your readers encouragement as they pursue their projects or work with your company. (This post is a good example of this!)
  6. Comment on someone else's content. Do you follow a blogger who has recently created a great example of content in your industry? Start talking about it! Be sure to share your review with them to increase your exposure.
  7. Highlight a quote. Does it help you conduct business? Does it help frame your company's goals? Well, why not build a blog post around it?
  8. Revamp old posts. You’ve written a ton of great blog posts and guess what? You can get even more mileage out of them simply by updating these posts—from content tweaks to keyword adjustments.
  9. Use your analytics. We know you probably collect a lot of quantitative information on your customers. Seen anything interesting? A new trend? That’s something people in your industry will want to learn more about.
  10. Do a month (or year) in review. What's happened recently to change your industry forever? What are the implications for the future?
  11. Conduct an interview. Interview interesting people in your industry (which can be done via email too). You can either write a post on the takeaway points from that interview, or write out a transcript.
  12. Make the news relevant. There’s a ton going on in the world right now (as per usual). If there are current events that impact your customers, find relevant news items and discuss the issues (take our post on voice search, for example). Establish a point of view that strengthens your business.
  13. Highlight the latest and greatest. What advance(s) has your company or industry recently made? But more importantly...why would that matter to readers?
  14. Discuss other blog posts. Involve your readers in the blog community by talking about other blogs you have read that might be interesting to them. Keep a folder near (or on!) your computer where you can bookmark posts that would make interesting material.
  15. Open a discussion. Ask an open question or solicit opinions on a topic that often turns out strong viewpoints. Check out Scott's and Grace's posts on pronoun usage in one of our past cagematches, for instance. The topic should be just controversial enough to get people interested, but remember, you don't want to alienate anybody. Keep it respectful.
  16. Go local. If you’ve been trying to improve your local rankings, a post focused on the region you serve can help Google recognize you as a local authority in your industry. Want to see an example of this method in action? Check out a BlogMutt customer case study on how to employ this technique successfully.
  17. Company brainstorming. A favorite technique of BlogMutt’s is to bring the whole company together for an hour of blog content brainstorming. Not only will this return fresh ideas, it’ll be a chance to think across company departments and find new perspectives on your product or service.
  18. Create a customer case study. Use or partner up with one of your own customers to create a blog post that really shows your product or service in action for different use cases.
  19. Show off the best features of your products. Don't forget to describe the benefits of those products with real people to appeal to customers on an emotional level.
  20. Discuss five things. Many bloggers have a tradition of posting five interesting events or ideas on Fridays. They call it "Friday Five." This is awesome to build an external link profile and potentially round in more eyes on your post by including those posts' authors in social media posts, etc.
  21. Ask our writers. Oh hai, BlogMutt has a great tool for customers that allows you to ask your BlogMutt preferred writers for topics for your blog.
  22. Write a comparison test. Compare two or more related products. Use objective criteria and tell your readers how they are different from your expert perspective.
  23. Explain why your profession is important. Are you often overlooked? Explain why you shouldn't be.
  24. Create a "how-not-to" post. You've done the how-to. What about the how-not-to? Reverse your thinking to create great new opportunities for a post.
  25. Try a video. If you don't have the bandwidth to create one of your own, consider linking to one that offers great content and providing your own commentary.
  26. Take a gander at sites like Quora and Reddit. Sites like these can be mined for common questions your target customers are asking. Write a post answering one of these. You’ll also get some extra promotional lift by posting your blog response on the site to thousands of very loyal website users.
  27. Consider a guest post. Do you have a customer, partner, or acquaintance that brings experience that parallels nicely with your own business? Bringing them on as a guest writer not only ushers in a breath of fresh air for your blog, but allows you to reap promotional benefits by having their own website or blog link to yours.
  28. Tell a hard truth. Pull out something industry professionals or customers really need to hear. This is also a great chance to talk up how your product or service can answer that pain point.
  29. Make lists. There are at least a few books published about lists. There are bucket lists, lists of strange and curious things, people lists, etc. The list goes on and on.
  30. Design a roundup. Speaking of lists... List the "ten best" anything on the internet that's relevant to your niche.
  31. Write an open letter to someone in your industry, to your customers...go where your imagination takes you. Use it as an opportunity to infuse your personality and make a statement brand play.
  32. Check the trends. Don't just write about one specific trend to watch; instead, write a quick list of the ones your audience should be observing.
  33. Prognosticate. Your predictions about the future of your industry or some relevant topic from your expert standpoint will always be interesting to readers.
  34. Have a contest. Contests and prizes are attractive. Give something away in exchange for the best guest blogs or written suggestions about a matter of interest. Publish the winning blog or suggestion. Guest blogs generated by the contest can keep you in rich blog material for some time.
  35. Answer frequently asked questions. Answering product questions that you commonly hear can save your customers a lot of time. Once people understand your products they may find they are compatible with them.
  36. Create a cartoon or humorous post. We all need some humor. Satire is a great way to speak to your industry.
  37. Round up cool and helpful links. Share a bunch of links to sites you have found interesting. This process may inspire more blogging ideas in and of itself.
  38. Praise your idols. Who in your industry do you look up to? Use their accomplishments as a springboard for a new post. Let them know, too—maybe you'll get some free promotion out of it as a bonus. ;)
  39. Fact-check. Examine some recent statistical or budget statements and check them against facts. Fact checking can be an enormous public service and attract positive attention.
  40. Tell a secret. Shh...your readers are getting something juicy here! Take them behind the scenes or offer an industry "secret" or hack.
  41. Create a feature chart that shows off the best of several different products. Besides, visuals are enticing to web visitors and can bring quite a bit of clarity to your products.
  42. Post an infographic. Either create one from scratch or find one that interests you. As stated above, these graphic presentations can provide a lot of information in a small space. However, they often need explanation and elaboration.
  43. Start a poll. Here at BlogMutt, we love the crowd. Put your own crowd to use by asking your readers to give opinions on important matters. Describe the results of past polls and potentially how they change over time.
  44. Editorialize. Write an op-ed style blog about a current issue that interests you. You can make your blog into a current affairs site. Solicit responses.
  45. Discuss regular maintenance. Do you work in a profession where people typically only call you when there's a problem? How could regular maintenance—especially maintenance from you—prevent those crises?
  46. Debate the latest hot topic. What topic is currently screaming across your industry? Take it on in debate form to suck readers in and encourage their interaction.
  47. Admit your mistakes. Tell the story of your biggest blunders to showcase a better way to accomplish something. Readers appreciate honesty.
  48. Publish the best comments. Find the best responses you have received from readers or customers and quote them in your blog. Three or four detailed comments could give you a wonderfully interesting blog post.
  49. Write a love letter to a product. Think of products that you really love and highly recommend and tell your readers about them.
  50. Report on a recent conference. Talk about innovations that you saw and new ideas that were discussed at the conference. Give the conference a critical review. Walk your readers through it. You have the special perspective of an insider and this kind of blog post can be very valuable.

Phew, well there you have it—50 answers to the age-old question of how to know what to blog about that are ready to go. We understand how exhausting it can be to keep your blog fresh with new and unique content each week. But the more ideas you explore, the better you will become at eliminating writer’s block and ditching that pesky "I don't know what to blog about" feeling.

If you’re not yet using BlogMutt to turn these ideas into new content, now’s your time to contact us and find a team of highly qualified writers to get cracking on your blog posts.

 

ABOUT THE AUTHOR

Having started my career in film, storytelling is at my core. That’s why helping our customers tell their most compelling stories is my bread and butter. I seek to make the journey from curious web visitor to loyal customer seamless and delightful. But Hitchcock and the Coen Brothers aren’t the only things that’ll get me chatting. Before being seduced by film, I was on a neuroscience track. So if you’re ever hankering to talk CRISPR updates or the newest RadioLab episode, be assured that you’ll have my attention.

Zoe Treeson

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