Why blogging works for businesses

“A blog is the single best way to attract new visitors to your website.”

BlogMutt creates original blog posts you always wanted — but simply never had the time or resources to write yourself.  It’s not magic. It’s blogging.


Custom blog content drives more interest and demand

“61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.” (Custom Content Council)
  • Blogging shows customers you care about your business and their needs. We help create content relevant to your customers' needs with direction and topics you provide. 
  • A blog post is a piece of shareable content that can be used across social media channels and networks. Customers may not read your blog every day, but they follow your company on Facebook, LinkedIn, Twitter or subscribe to your newsletter.
  • We provide the blog posts businesses need to keep customer engagement high. 

Blogging increases SEO, web traffic, and conversions

“Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% vs 2.5%).” (Kapost)
  • With each new blog post, you’re building a destination and resource for your customers. 
  • Each post improves your website’s search relevance and creates an indexable page for search engines and customers to find your business. 
  • Search engines reward businesses creating consistent, original content that customers discover and continue to revisit. 

Blogging increases
lead generation

“Brands that create 15 blog posts per month average 1,200 new leads per month.” (HubSpot)
  • A blog is fundamental to content marketing. Staying relevant and top of mind with fresh content about your industry builds awareness about your company. 
  • Turn visitors to customers by building trust and maintaining a dialogue through your blog. 
  • Your blog is the foundation for infographics, newsletters, e-books, SlideShares, videos or webinars. Visitors become leads when they’re willing to exchange their contact information for valuable information you provide.  

increases sales

“Customers who receive email newsletters spend 82% more when they buy from the company.” (iContact)
  • First the bad news: One blog post does not equal one sale.
  • Now the good news: As blogging attracts new leads, the care and attention paid to nurturing those opportunities will increase sales. 
  • A blog provides content that automated marketing platforms (or your sales team) can use to help nurture leads and close sales. 

Blogging has proven its ROI

  • Customers need to know your business is alive and kicking. If they don’t hear from you, you’re out of sight and out of mind.
  • The old days of generating awareness was easy. You buy an ad. Sales increase. Not anymore.
  • Now, successful companies maintain a dialogue with customers through content, nurture those relationships, and do it every day. 

But can we write about your business?

We bet we can.

Read more about how we write for niche or technical industries here, or tell us your niche and we'll send you some samples in related industries.

Tell us your niche

Free samples

We write across an insane range of industries and niches. 

But the proof is in the posts. Do you want to check out some sample posts related related to your industry or niche? 

Send me free samples

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