In part one of this post, a BlogMutt writer shared some general best practices for collaborating with ghostwriters to make sure they have what they need to make you happy. In this installment, we get into more detail and share how to write a blog outline to effectively communicate your ideas.
As much as they would like to be, writers aren't psychic. If you're hiring other people to write content for you and only give them a handful of topics to work with, they'll do their best, but they aren't going to produce the content that's exactly what you pictured when you created your requests. Providing an outline, on the other hand, means that the writer knows exactly what you have in mind for the article — and that means they'll produce the content you really need.